Lead Designer, Design System

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Title: Lead Designer, Design System

Location: On-site
Job Type: Full-time
Experience: 6-7 years in design, with at least 3 years of experience working with design systems.

About the Role:
We are looking for a passionate and experienced Lead Design System Designer to join our team and spearhead the evolution of our design systems. As a Lead Designer, you will drive the creation, maintenance, and scaling of our design systems, ensuring they meet the highest standards of usability, accessibility, and consistency. You will mentor and guide a team of designers and developers, advocate for design system adoption, and align the system’s growth with product and organizational goals.

Key Responsibilities:

• System Strategy & Optimization: Lead the development of scalable design systems by optimizing components and subsystems to function cohesively within the broader ecosystem.
• Functional Excellence: Ensure components are designed for scalability, efficiency, and reusability while maintaining alignment with technical and functional requirements.
• Visual & Interaction Design: Oversee the visual and interaction design guidelines, ensuring they reflect best practices and elevate the user experience.
• Design System Management:
• Drive improvements in accessibility, design token usage, and comprehensive documentation processes.
• Advocate for and integrate inclusive design principles across all system components.
• Establish and enforce best practices for design token creation and management.
• Team Mentorship: Mentor junior and mid-level designers on system thinking and design principles. Shape team processes to enhance collaboration and impact.
• Cross-functional Collaboration: Partner with product, engineering, and other stakeholders to align the design system roadmap with business goals and user needs.
• Advocacy & Evangelism: Promote the value of the design system across the organization, fostering buy-in and driving adoption.
• Critical Thinking: Proactively anticipate edge cases and guide solutions to address them holistically.
• Front-End Collaboration: Collaborate with developers to ensure seamless implementation and evolution of the system’s technical aspects.

Qualifications:

• 5+ years of experience in UI/UX or Product Design, with at least 3 years working directly on design systems.
• Proven ability to create scalable, reusable design components and systems in a fast-paced environment.
• Strong skills in system thinking, interaction design, and visual design principles.
• Hands-on experience with design tokens, accessibility standards (e.g., WCAG), and creating detailed documentation.
• Proficiency with design and prototyping tools such as Figma, Sketch, or Adobe XD.
• Solid understanding of front-end technologies (e.g., HTML, CSS, JavaScript) and experience collaborating with developers.
• Excellent communication and leadership skills, with the ability to mentor team members and advocate for design system practices.

Preferred Skills:

• Experience conducting accessibility audits and leading inclusive design practices.
• Familiarity with version control systems like Git for managing design system assets.
• Strong presentation skills to articulate design system goals and strategies to stakeholders.

What We Offer:

• A collaborative environment that values innovation and user-centered design.
• Opportunities to work on impactful projects at scale.
• Continuous learning and professional development opportunities.
• Competitive salary and benefits package.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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