Marketing Data Scientist

Join Maersk as a Marketing Data Scientist to revolutionize logistics through digital transformation. This role involves leading regional marketing data analytics, building models for digital product reach, optimizing campaign ROI, and monitoring marketing and sales trends using tools like Salesforce and Power BI. You will conduct deep data dives, develop dashboards, integrate Generative AI for predictive modeling, and deliver data-driven recommendations to optimize budget and improve digital conversion rates. This is a chance to make a significant impact on the world economy and your career in a diverse and pioneering environment.

Must Have

• Lead the full spectrum of regional marketing data analytics activities, from data extraction to insight generation.
• Build and optimize models to expand the reach of digital products.
• Partner with the marketing team to identify optimization opportunities and drive improved campaign ROI.
• Monitor and forecast marketing and sales trends, analyze customer and prospect data, and assess funnel performance using Salesforce, Power BI, and other analytical tools.
• Identify opportunities in Social Selling.
• Conduct deep dives into data to identify emerging trends, growth opportunities, and actionable business insights.
• Analyze datasets using Google Analytics, Salesforce Einstein, Marketing Cloud, SQL, and BI platforms to support decision-making.
• Develop dashboards and tools that track performance, budgets, and progress against monthly goals.
• Integrate Generative AI and advanced analytics to build predictive models for customer behavior, sales trends, and campaign outcomes.
• Automate routine marketing analysis tasks.
• Develop cross-channel attribution and multi-touchpoint models to measure the impact of marketing channels on conversion.
• Deliver data-driven recommendations that help leadership optimize budget and resource allocation.
• Use data and content insights to improve digital conversion rates and overall experience.
• Identify process and data gaps, proposing innovative solutions to enhance campaign planning, execution, and integrity.
• Prepare and present reports, translating complex analytics into clear business insights for stakeholders.
• Promote consistent reporting standards and educate end-users on proper methodologies and interpretation.
• Collaborate with cross-functional and global teams.
• Completed bachelor’s degree in Public Relations, Journalism, Advertising, Engineering, Statistics, Data Science, Marketing, Business Administration, or related areas.
• Self-starter with strong analytical and problem-solving skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance.
• Demonstrated ability to translate data into strategic business insights.
• 5+ years of relevant experience in marketing analytics, campaign management, or data science within a B2B product or services organization.
• Comfortable working in a fast-paced, growth-oriented environment.
• Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in highly collaborative and fast paced environments.
• Outstanding communications skills – written and verbal (Portuguese and English).
• Highly organized and detail-oriented.

Good to Have

• Spanish language skills.
• Interested in building teams, programs, process.

Perks & Benefits

• Major impact on the world economy and career.
• Significant personal responsibility.
• Hone industry knowledge.
• Build highly valued business skills and communication skills into customer-facing roles.
• Explore opportunities at Maersk around the world.
• Modern talent development initiatives.
• Competitive benefits.
• Join a genuinely diverse and talented team.

What do we offer?

We are on a revolutionary journey to simplify global trade, which will give us the chance to offer a major impact on the world economy, and on your career. With significant personal responsibility, you will hone your industry knowledge and build highly valued business skills and communication skills into customer-facing roles – quite possibly at a pace that will surprise you.

Energizing and pioneering, this is also an environment that keeps you motivated. You will join a genuinely diverse and talented team that is enthusiastic about focusing on customers, and colleagues.

And thanks to our global scale, you will be well positioned to explore opportunities around the world. The many other highlights include the most modern talent development initiatives and competitive benefits.

Our opportunity

We are looking for our new to join our team.

Main responsibilities:

• Lead the full spectrum of regional marketing data analytics activities, from data extraction to insight generation;
• Build and optimize models to expand the reach of digital products;
• Partner with the marketing team to identify optimization opportunities and drive improved campaign ROI;
• Monitor and forecast marketing and sales trends, analyze customer and prospect data, and assess funnel performance using Salesforce, Power BI, and other analytical tools;
• Identify opportunities in Social Selling;
• Conduct deep dives into data to identify emerging trends, growth opportunities, and actionable business insights;
• Analyze datasets using Google Analytics, Salesforce Einstein, Marketing Cloud, SQL, and BI platforms to support decision-making;
• Develop dashboards and tools that track performance, budgets, and progress against monthly goals;
• Integrate Generative AI and advanced analytics to:
• Build predictive models for customer behavior, sales trends, and campaign outcomes.
• Automate routine marketing analysis tasks.
• Develop cross-channel attribution and multi-touchpoint models to measure the impact of marketing channels on conversion;
• Deliver data-driven recommendations that help leadership optimize budget and resource allocation;
• Use data and content insights to improve digital conversion rates and overall experience;
• Identify process and data gaps, proposing innovative solutions to enhance campaign planning, execution, and integrity;
• Prepare and present reports, translating complex analytics into clear business insights for stakeholders;
• Promote consistent reporting standards and educate end-users on proper methodologies and interpretation;
• Collaborate with cross-functional and global teams.

We are looking for:

If you have the requirements below, this is your chance to join this high-performance team and be part of this great moment in our organization!

• Completed bachelor’s degree in Public Relations, Journalism, Advertising, Engineering, Statistics, Data Science, Marketing, Business Administration, or related areas;
• Self-starter with strong analytical and problem-solving skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance;
• Demonstrated ability to translate data into strategic business insights;
• 5+ years of relevant experience in marketing analytics, campaign management, or data science within a B2B product or services organization;
• Comfortable working in a fast-paced, growth-oriented environment;
• Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in highly collaborative and fast paced environments;
• Outstanding communications skills – written and verbal (Portuguese and English – Spanish is a plus);
• Highly organized and detail-oriented;
• Interested in building teams, programs, process.