Sr. Product Marketing Manager - ZPA

9 Hours ago • 6 Years + • $161,000 PA - $230,000 PA

Job Summary

Job Description

The Sr. Product Marketing Manager will be responsible for driving product marketing for Zscaler Private Access (ZPA), a Zero Trust Network Access (ZTNA) offering. They will lead the execution of a go-to-market (GTM) strategy to increase market share, collaborate with various teams to craft and measure impactful launches, develop marketing plans, and enable the sales and partner organization. The role requires understanding market segments, building persuasive messaging, and managing multiple projects. The ideal candidate will have 6+ years of product marketing experience in high-tech companies targeting IT organizations.
Must have:
  • 6+ years of product marketing experience in high-tech.
  • Understand market segments and buyer journeys.
Good to have:
  • Experience within IT networking teams.
  • Outstanding communication and collaboration skills.

Job Details

About Zscaler

Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. 

Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide.

We are looking for a Sr. Product Marketing Manager to join our team in San Jose, California. Reporting to the VP, Product Marketing you’ll be responsible for driving product marketing areas for Zscaler Private Access (ZPA), the industry's first and most deployed Zero Trust Network Access (ZTNA) offering, owning all elements of the product marketing function as it relates to your area and driving success measurably. In this role you will:

  • Lead the execution of a cross-functional GTM strategy to help Zscaler’s ZTNA continue being the leader in the space and to grow market share further
  • Work closely with other teams across Zscaler - product management, PMM and field teams to understand product roadmaps in order to craft, execute, and measure high impact launches and events
  • Develop marketing plans, working closely with sales, demand generation, web/digital, and field and customer marketing to create industry-leading experiences to generate a healthy pipeline and strong customer expansion programs
  • Identify metrics, including influenced pipeline, share of voice, and drive regular communication on progress for the GTM team
  • Enable/train a growing sales and partner organization to effectively communicate Zscaler’s differentiated value proposition

What we are looking for (Minimum Qualifications)

  • 6+ years of experience in product marketing at high-tech companies that target IT organizations
  • Ability to thoroughly understand market segments, their needs, buyer personas and their journeys, and vendorscape to build deeply persuasive and differentiated messaging, content and assessments
  • Analytical with a creative mind, able to juggle many projects, and manage expectations across multiple stakeholders

What Will Make You Stand Out (Preferred Qualifications)

  • Past experience within IT networking teams, or in sales engineering, product or technical marketing within networking vendors
  • Outstanding communication and collaboration skills
  • Love to roll up your sleeves to get stuff done

#LI-Hybrid #LI-Remote #LI-RL2

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About The Company

Zscaler enables the world’s leading organizations to securely transform their networks and applications for a mobile and cloud first world. Its flagship services, Zscaler Internet Access and Zscaler Private Access, create fast, secure connections between users and applications, regardless of device, location, or network. Zscaler services are 100% cloud-delivered and offer the simplicity, enhanced security, and improved user experience that traditional appliances or hybrid solutions are unable to match. Used in more than 185 countries, Zscaler operates the world’s largest cloud security platform, protecting thousands of enterprises and government agencies from cyberattacks and data loss.



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