User Acquisition Manager

What you’ll achieve

• Develop and execute a comprehensive user acquisition strategy that aligns with our company's growth objectives. Your strategies will be data-driven, adaptable, and innovative, ensuring our games stand out in a competitive market
• Take a leading role in validating early game concepts by designing and implementing experiments that gauge market interest and potential user engagement. Your insights will be crucial in shaping the development and marketing strategies for new game launches
• Engage in close collaboration with creative leads to foster idea generation and optimize creative performance. Together, you'll craft compelling narratives and visual elements that resonate with our target audience, enhancing the impact and efficiency of our user acquisition campaigns
• Oversee the creation, execution, and optimization of campaigns across all major paid social and ad networks, including Google Ads and Facebook Ads Manager, Unity, Applovin and among others. You'll ensure that our campaigns are creative, targeted, and effective, maximizing ROI, scalability and engagement
• Research, test, and discover new channels to improve growth efforts across marketing channels to stay ahead of the competition
• Lead, mentor, and expand your team, fostering an environment of continuous learning and improvement. You will be responsible for setting clear goals, providing feedback, and supporting the professional growth of your team members
• Leverage industry-leading tools to analyze performance data, extract actionable insights, and refine strategies accordingly. Your decisions will be backed by a deep understanding of market trends, campaign analytics, and user behavior
• Work closely with cross-functional teams, including product development, creative, and analytics, to ensure a cohesive approach to user growth. Your ability to communicate effectively and drive alignment will be key to your success

What you’ll need to be successful

• Extensive proven experience in digital marketing and user acquisition in the mobile gaming industry, and your track record should demonstrate significant user growth achievements and mastery of paid advertising strategies
• Hands-on experience with industry-leading advertising platforms and analytics tools, and you should be comfortable navigating complex datasets and translating data into strategic decisions. Understanding of mobile marketing ad tech: game measurement tools, attribution providers, programmatic advertising, fraud, etc
• Demonstrated ability to lead and inspire a team - you should possess strong mentoring abilities and a commitment to developing talent within your team
• A unique blend of creativity and analytical thinking - you should be adept at crafting compelling campaigns and equally skilled at measuring their impact
• The mobile gaming landscape is fast-paced and ever-changing - you should thrive in dynamic environments and be able to pivot strategies quickly in response to new trends and data insights
• Excellent communication skills, both written and verbal - you'll need to articulate complex strategies to diverse stakeholders and lead through influence