Lead User Acquisition Manager

Social Discovery Group (SDG) is a global technology company that builds apps at the intersection of dating, social, and entertainment. The company's portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund.

More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many.

SDG invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.

We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.

Our digital nomad team of more than 1200 professionals works all over the world. Together, we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfil their needs for communication and attention from other people and artificial life forms.

Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Japan, Australia, Poland, Israel, Turkey, Latvia and many others.

We are looking for a User Acquisition Lead/ Head to work with our Core products.

Your main tasks will be:

• Developing and executing user acquisition strategies to drive growth and improve user engagement for our web and mobile products with the main focus on Facebook, Google, TikTok, etc.;
• Managing work on the purchase of traffic, the introduction of advertising, and A / B testing of creatives on channels;
• Working closely with cross-functional teams, including Product, Analytics, Design, Creative, and Engineering, to optimize user acquisition campaigns and ensure the highest possible ROI;
• Tracking campaign performance indicators and assessing their success by KPI;
  
• Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points;
• Actively contribute to team discussions, initiatives, and knowledge sharing.
  

We expect from you:

• 3+ years of relevant experience in performance marketing for mobile and web products, working with Facebook, Google Ads, TikTok, and other platforms;
• Team management experience (ideally 3-5 people);
• Experience with huge and small/mid-budgets;
• Proficiency in marketing analytics tools and platforms: Google Analytics, Appsflyer, Adjust, or Kochava to track user acquisition campaign performance, analyze data, and make data-driven decisions;
• Knowledge of digital marketing channels, including social media, search, display, and programmatic advertising;
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio;
• Expertise in campaign optimization and A/B testing;
• Understanding of ASO and CRO best practices, knowledge of SEO;
• Strong project management and communication skills;
• English B2+;
• Understanding of international marketing: the ability to manage campaigns across multiple countries and languages, navigate cultural nuances, and adapt campaigns to local markets' specificities.

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Sounds good? Join us now!