Brand Marketing Manager- Battlefield

Electronic Arts (EA) is looking for a dynamic & experienced marketing leader to bring Battlefield’s go-to-market campaign strategy & execution. As the Brand Marketing Manager, you will sit within Battlefield’s Global Brand Management team as an important market important contributor for developing the latest brand strategy for EA’s award-winning studio.

You will create inspiring and creative marketing strategy & execution for Battlefield games. You have expertise in product marketing, digital marketing, consumer insights, and brand strategy. You will excel at marrying science and creativity to delight customers and partners, working with teams to build brands. You will excel in a creative environment and enjoy working collaboratively.

Role will be based in Los Angeles, CA.

Responsibilities:

Develop Player-centric campaigns; create culturalized and compelling player journeys following the Battlefield brand strategy to deliver our commercial targets.

Inspire a Team of marketers: Represent a Franchise First mindset and equip our integrated marketing team with a proactive, solution-oriented approach.

Set Parameters for Success: Apply player, market and product insights, along with our goals and strategies, to define the marketing campaign approach, tactics and KPIs.

Create the Briefs: Provide planning, creative and production parameters in the form of creative briefs and channel assignments. Orchestrate and approve channel plans.

Active with Partners: Develop deep and impactful partnerships with global brands.

Connect Channel Plans with Product and Team Goals: Equip teams with reasons to believe and align campaign execution with development and team goals.

Execute with Excellence: From creative ideas to the delivery of our vision, we work toward executional excellence, hold ourselves and each other accountable in our delivery.

Continuous Improvement: Convert insights into action to drive marketing efficacy, establish and validate hypotheses relative to KPIs and insights to improve execution.

Qualifications:

• 5+ years' experience in brand marketing, campaign strategy, and product marketing.
• Project management and coordination across teams and external partners.
• Excel at working in a matrixed team environment characterized by interdependency
• Galvanize and influence teams and partners across departments, at all levels
• Create successful marketing campaign outcomes based on team goals and strategies
• Experience in creative development and agency management.
• Work at a high-pace and excels in execution.
• Understanding of evolving consumer engagement and channel opportunities
• Effectively engage and collaborate with executive teams
• Deep affinity for and prior experience working on FPS games.
• Prior work with first party partners and gaming industry data sources.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $103,200 - $145,600 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.