Channel Coordinator (Vehicles, Challenger, and Mattel Creations)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of Vehicles, Challenger, and Mattel Creations s YouTube, Facebook, Instagram, and TikTok channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy. 

What Your Impact Will Be: 

80%: Publishing Operations

• Publish videos and create metadata aligned with channel strategy and platform best practices.
• Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.
• Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.
• In partnership with the Creative team, execute against a video delivery workflow.
• Collaborate with the Strategy and Social Media teams to execute against a portfolio of programming calendars.
• Assist the Associate Manager in obtaining metadata translations.
• Requisition and apply closed captioning files to content as needed.
• Periodically launch, operate, and wind down per-channel livestreams (at our El Segundo office).
• Other channel management responsibilities as the business continues to evolve.

10% - Performance Analysis/Reporting

• Document and interrogate performance data of uploads in real-time against benchmarks.
• Assist the Associate Manager in providing regular channel and content performance updates to cross functional teams.
• Execute and report on test & learn initiatives developed in collaboration with the strategy team.

10% - Live Optimizations

• Publish livestream videos to YouTube channels as needed based on strategic priorities.
• Apply adjustments to video metadata and thumbnails based on results of real-time performance data.

What We’re Looking For: 

• Minimum 1-2 years’ experience in content publishing.
• BA/BS preferred
• Current or previous YouTube certifications in audience development, content strategy.
• Proficient in Excel and video editing software such as Adobe Premiere Pro.
• Experience in the consumer internet/media industries, and YouTube content publishing landscape.
• Google Analytics, YouTube Analytics (including CID) experience required.
• Experience working with children’s content on YouTube in some capacity.
• Strong time management, planning, and project execution skills.
• Excellent written and verbal communication skills.
• Ability to analyze data and extract insights to create recommendations.

The annual base salary range for this position is between $68,000 and $85,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights