Marketing Manager - Game Publishers

Please note:This position is remote and available within the EU region only (CET timezone preferred). Candidates must be in the EU and eligible to work in the region to be considered for this role. Visa sponsorship is not available.

Are you ready for a Game-Changing Career Experience?

At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility, which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people and culture. We bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in enabling and empowering the esports industry for more than two decades, aligned with our core mission “Create worlds beyond gameplay, where players and fans become a community”.

Are you ready for a Game-Changing Career Experience?

We are looking for a creative and strategic Marketing Manager with focus to work with the world’s best-known Game Publishers to drive and coordinate marketing initiatives with the Esports World Cup. In this role, you will ensure that marketing efforts are seamlessly aligned, effectively executed, and mutually beneficial for both the Esports World Cup and our partners. You will act as a key liaison, fostering strong relationships and delivering impactful campaigns that resonate with the gaming community.

Key Responsibilities:

• Partner Collaboration: Serve as the primary marketing contact for game publishers, ensuring open communication and alignment on marketing goals.
• Campaign Strategy: Develop and execute joint marketing strategies with game publishers, utilizing both internal and external resources to maximize visibility and engagement.
• Content Development: Collaborate with game publishers to co-create compelling marketing content, including trailers, social media assets, and event promotions, that adhere to both parties’ brand guidelines.
• Performance Analysis: Track and analyze campaign success, providing detailed performance reports and insights to internal and external stakeholders. 
• Event Coordination: Lead marketing efforts for game-specific activations at the Esports World Cup event, ensuring seamless integration of publisher branding and messaging.
• Relationship Building: Develop strong, long-term relationships with game publishers, identifying opportunities for deeper collaboration and innovative marketing initiatives.
• Industry Trends: Stay informed about trends in gaming and esports, incorporating relevant insights into marketing strategies.
• Cross-Functional Collaboration: Work with internal teams, including Content, Social Media, Performance, Product, Sales, and Operations, to ensure a cohesive approach to partner initiatives.

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal-opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing, with a focus on partnerships or gaming industry experience preferred.
• Proven ability to manage complex projects and partnerships.
• Excellent communication and interpersonal skills.
• Deep understanding of gaming culture, esports ecosystems, and player communities.
• Proficiency in digital marketing tools and analytics platforms.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders.
• Experience working with intercultural teams and diverse audiences.
• Excellent English copywriting skills.
• Proficiency in developing presentation materials and crafting comprehensive marketing plans.
• Demonstrated soft skills including:
• Proactive and self-motivated approach to managing tasks.
• Strong collaboration and relationship-building abilities.
• Exceptional problem-solving and critical thinking skills.
• Independence in managing responsibilities and projects.