Regional Marketing Manager (West Coast)

1 Day ago • 5 Years + • $104,000 PA - $156,000 PA

Job Summary

Job Description

The Regional Marketing Manager (West Coast) will develop and execute integrated marketing campaigns and events across assigned regions in North America. This role involves driving pipeline generation and revenue growth by collaborating with regional sales teams. The responsibilities include designing and executing regional marketing strategies, managing partner co-marketing programs, executing ABM programs, and delivering exceptional customer experiences through various events. The candidate will also monitor and optimize pipeline creation, track program results, and report metrics to demonstrate ROI and program effectiveness. The role requires partnering with sales and delivering personalized marketing campaigns.
Must have:
  • 5+ years of B2B marketing experience with field marketing focus.
  • Proven track record of driving pipeline through marketing programs.
  • Experience creating and managing field and virtual events.
  • Strong project management and execution skills.
  • Passion for working with sales teams and ability to influence.
  • Experience with marketing automation platforms and Salesforce.
  • Bachelor's degree required.

Job Details

The Regional Marketing Manager (West Coast) will develop and execute integrated marketing campaigns and events across assigned regions in North America, focusing on driving pipeline generation and revenue growth. Reporting to the Director of Regional Marketing for North America, this role will work closely with regional sales teams to develop and execute local marketing plans that deliver on pipeline, revenue and sales quota targets. This individual will collaborate daily with sales teams, acting as a trusted marketing advisor to regional sales leaders.  

What You'll Do:

  • Regional Marketing Strategy & Execution.  Partner with regional sales teams to develop and execute marketing strategies that drive pipeline and revenue growthDesign and execute targeted regional programs including roadshows and seminars that showcase customer success stories and drive both new customer acquisition and cross-sell opportunities. Own regional marketing budget allocation and ROI optimization. 

  • Campaign Implementation. Execute integrated marketing campaigns that align with global initiatives while being customized for regional market needs and sales team priorities. Develop and manage partner co-marketing partner programs to extend market reach and enhance regional marketing plans.  

  • Account-Based Marketing (ABM). Execute targeted ABM programs to accelerate opportunities within high-value accounts, focusing on engagement across the entire buying committee. Design and implement programs that balance pipeline generation across existing accounts and new customer acquisition. Partner with sales to deliver personalized marketing campaigns that drive engagement with key decision makers. 

  • Partner MarketingExecute joint marketing programs with AWS, channel partners and technical alliances to amplify existing campaigns. 

  • Event Experiences.  Deliver exceptional customer experiences through flawless execution of regional marketing programs including roadshows and seminars showcasing customer success stories, technical alliance partner events, executive roundtables, customer dinners and industry conferences and trade shows 

  • Pipeline Generation. Monitor and optimize pipeline creation from marketing programs to Business Development Representatives (BDRs) and Sales teams. Track program results and report metrics via Salesforce to demonstrate ROI and program effectiveness. Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results 

 

What You'll Bring:

  • 5+ years of B2B marketing experience, with field marketing focus and experience working in cybersecurity 

  • Proven track record driving pipeline through integrated marketing programs 

  • Experience creating and managing field and virtual events 

  • Strong project management and execution skills 

  • Passion for working with sales teams and ability to influence cross-functionally 

  • Experience with marketing automation platforms and Salesforce 

  • Comfortable with both daily execution and longer-term planning 

  • Willing to travel 30% of the time 

  • Bachelor's degree required 

What We Bring:

We are Mimecasters. And we are agents of change. We pride ourselves on fostering a supportive, inclusive, and dynamic environment where your expertise and leadership can truly shine. As part of our team, you'll collaborate with passionate professionals committed to safeguarding businesses globally with cutting-edge AI-powered security and resilience solutions.

The US base salary range for this position is $104,000 - $156,000 base + bonus + benefits. This reflects the minimum and maximum target for new hire salaries for this position. This position may also be eligible for bonus, and other related benefits.

Our salary ranges are determined by role, level and location. These factors and individual capabilities will also determine the individual pay offered.

#LI-ND1

DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

Similar Jobs

Moloco - Software Engineer, Ads Infrastructure - Measurement

Moloco

Seattle, Washington, United States (On-Site)
7 Hours ago
The Walt Disney Company - Lead Developer Integration

The Walt Disney Company

Montévrain, Île-de-France, France (On-Site)
2 Weeks ago
Scopely - Senior Server Engineer (Platform)

Scopely

Lisbon, Lisbon, Portugal (Hybrid)
2 Months ago
PwC - Manager / Senior Manager Cloud Business Transformation | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
7 Months ago
Anavation - Data Architect SME

Anavation

Huntsville, Alabama, United States (Remote)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Nolimit City - Senior Software Engineer

Nolimit City

Stockholm, Stockholm County, Sweden (Hybrid)
5 Months ago
Trend Micro - Cloud Engineer (Golang/Python, Backend Focus) 雲端開發工程師

Trend Micro

Taipei City, Taiwan (On-Site)
6 Months ago
IGN - Senior Full Stack Software Engineer

IGN

Los Angeles, California, United States (Hybrid)
6 Months ago
Nagarro - Staff Engineer

Nagarro

Sri Lanka (Remote)
6 Months ago
ION - Cloud Engineer Kubernetes

ION

Rome, Lazio, Italy (Hybrid)
6 Months ago
BigID - Senior Data Platform Engineer

BigID

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
7 Hours ago
Forescout - QA Automation Engineer

Forescout

Ottawa, Ontario, Canada (On-Site)
1 Month ago
Epic Games - Security Engineer - Backend (Asset Integrity)

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Epic Games - Build Engineer, Fortnite

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Shyft Labs - Senior Business Systems Analyst

Shyft Labs

Toronto, Ontario, Canada (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Worldwide

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

We save companies the embarrassment of awkward data slip ups by disrupting cybercriminal activity. We think fast, go big and always demand more. We work hard, deliver – and repeat. We grow with meaningful determination. And put success well within our reach. We empower each other, live by our values, and always deliver on our purpose. We push each other to be better and expect to be pushed back. This is a community of respect. Where everyone is counted.

Singapore, Singapore (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (Hybrid)

Johannesburg, Gauteng, South Africa (On-Site)

Australia (On-Site)

London, England, United Kingdom (Hybrid)

London, England, United Kingdom (Hybrid)

View All Jobs

Get notified when new jobs are added by Minecast

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug