Senior Marketing Manager
Job Summary
Job Description
- Brand Marketing
- Campaign Implementation
- Influencer Management
- Community Building
- Shooter Games
- GAAS Experience
- Multi-Country Marketing
- Mandarin Fluency
Job Details
Responsibilities:
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.
2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends..)
Requirements:
Requirements:
1. At least 5+ years of brand marketing experience of marketing operations, campaign implementation with experience managing influencers and/or communities.
2. Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
3. Excellent communication, presentation, organizational and writing skills.
4. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
5. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
Project management skills and ability to manage the priorities of multiple stakeholders.
6. Avid gamer with extended experience in mobile, PC and console games, esp. in the shooter category, GAAS game experience a plus.
7. Experience in going to market on several countries within the WEU regions with a good understanding of the countries gaming environment.
8. Bilingual & Fluent in English, Mandarin a plus.
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