Social Media Manager
Job Summary
Job Description
Sinn Studio is seeking a Social Media Manager to join their team. The role involves strategizing and managing social media presence, building brand awareness, driving player engagement, and enhancing the game's presence across platforms. Responsibilities include developing and executing social media strategies, aligning content with brand voice, coordinating content production, engaging with players, organizing initiatives, attending events, analyzing campaigns, monitoring community sentiment, and managing video content. This role requires a proactive approach to community building and content creation within the XR gaming space.
Must have:
- 5+ years social media experience and strategy development
- Experience with social media platforms like X/Twitter, TikTok, and Youtube
- Proficiency in social media management and content creation tools
- Excellent written and verbal communication skills
- Experience in social media video editing
Good to have:
- Experience with PC and console games
- Post-secondary education in Marketing, Communications, or related fields
- Proficiency in video editing and motion graphics software
- Strong project management skills
- Authentic understanding and passion about games
Perks:
- 3 weeks vacation
- Sick days
- Employer-paid benefits
- Employee Assistance Program
- Wellness days
- Birthday day off
- Group Retirement Savings Plan
12 skills required
Job Details
NO AGENCIES OR EXTERNAL RECRUITERS
Sinn Studio Inc. is leading the charge in XR combat games! Our debut game, Swordsman, is a physics-based combat game where you can slash your way through medieval earth to become the ultimate Swordsman. Having won multiple and been nominated for awards like Game of the Year in 2022, Best Swordfighting Game in 2020 and more. Swordsman also boasts top best seller in Quest and PSVR/2 platforms.
Sinn Studio is looking for a Social Media Manager to join our team. This role combines strategizing and managing our social media presence - all while engaging and nurturing its vibrant online community. This person will be a key player in building brand awareness, driving player engagement, and enhancing our game’s presence across multiple platforms. Their efforts will directly impact the studio’s growth and help shape the gaming experience we deliver to our players within the rapidly evolving XR gaming space.
Responsibilities
- Develop and execute comprehensive social media strategies to elevate the brand in the XR gaming space across platforms (Instagram, Youtube, Facebook, X, TikTok, etc.) including elements such as posts and interactive media.
- Align content with brand voice, optimize for platform-specific trends, and manage paid campaigns (Meta Ads, Google Ads) to boost engagement and expand reach.
- Coordinate content production to ensure timely, cohesive messaging across platforms.
- Foster a positive environment by actively engaging with players, moderating discussions, and relaying social media community feedback to our team.
- Organize social media initiatives, and activities to strengthen relationships and encourage player participation.
- Be prepared to attend live events (occasionally evenings and weekends), community engagements, and promotional activities, capturing and sharing content to enhance real-time brand visibility.
- Plan, execute, and analyze social media campaigns, tracking KPIs (e.g., ROAS) and optimizing strategies.
- Monitor community sentiment and engagement, refining strategies to improve the player experience.
- Edit, produce, and/or manage high-quality video content for social media, including short-form clips (ie. for Instagram, and YouTube), ensuring all content aligns with brand voice and aesthetics.
- Capture gameplay footage to engage and inform the audience, maintaining a polished and professional standard.
- Other related duties as required.
Qualifications
If the following sounds like you, and you’re interested in joining a growing start-up, we want to hear from you! Interested but don’t meet all qualifications? We welcome you to apply anyways, we love to hear from people who are ecstatic about working in the XR industry and how it’s evolving.
- 5+ years of experience in social media; a proven track record in developing and executing social media strategies, managing campaigns, and fostering community engagement, particularly in the XR or gaming space.
- Extensive experience with social media platforms (X/Twitter, TikTok, Youtube, Instagram) and current content trends.
- Proficient with social media management tools (e.g., Hootsuite), content creation software (e.g., Canva, Adobe Creative Suite), and analytics tools.
- Understanding and applied experience with varying social media population sizes (up to thousands) and community-building tools.
- Excellent written, interpersonal, and verbal communication skills, with the ability to connect with diverse audiences.
- Experience in social media video editing for a related role (ie. streamer, creator, and influencer) with a proficiency to create visually engaging content.
- Producing and editing skills, with the ability to create/curate engaging content across various formats.
- A data-driven approach, translating KPIs and community feedback into actionable strategies.
- Passion for gaming, XR, and a deep understanding of the industry, including current trends and best practices.
- Comfortable working in a virtual environment and using VR headsets for extended periods.
Added Advantages:
- Experience with PC and console experience preferred over mobile.
- Post-secondary education in Marketing, Communications, other related fields or relevant experience.
- Proficiency in video editing and motion graphics software (ie., Premiere, After Effects) and familiarity with design tools (ie. Canva, Figma, Adobe Suite)
- Strong project management skills and experience working with cross-functional teams.
- An authentic understanding and passion about games / working in the industry.
What to send in your application
Beyond a resume, please also include a portfolio/website/profile/reel demonstrating your highlights and successes in social media related to this mandate. Check out the recommended guide here.
Additional Information
Salary Range: $70,000 - 85,000 CAD annually + 3 weeks vacation, sick days, employer paid benefits (except LTD), Employee Assistance Program, wellness days, birthday day off, a Group Retirement Savings Plan (GRSP), and more. As of the time of this posting, Sinn Studio lists the projected base salary range in good faith.
We take a no-negotiation approach in our hiring process when making candidate offers. Our team has worked hard to develop equitable and fair compensation bands that have been set to support our current and incoming team members. We strive to pay our team fairly for the knowledge and relevant experience that they bring.
Offers made to successful candidates have been carefully considered to meet market rates, support internal equity and are commensurate on experience and skillset as well as critical need for the role. These are intended to be our best offer and support our no-negotiation approach.
Office Location: Liberty Village, Toronto
Sinn Studio is an equal opportunity employer, committed to inclusion and diversity. All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other basis forbidden under federal, provincial, or local law, and will not be discriminated against on the basis of disability.
Accommodations are available on request for candidates taking part in all aspects of the recruitment process. If you require accommodation, or if you have any additional questions about the role, please contact us at talent@sinnstudio.com.
The Sinn Studio Talent team will communicate with you only through official email addresses and connected Linkedin profiles. We do not use WhatsApp, Facebook Messenger, etc. Our team will not ask you to send us money or technology through our processes.
No agencies or external recruiters please.
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About The Company
We are a passionate bunch of individuals leading the charge in VR combat games!
Sinn Studio Inc. is an award-winning and best-selling XR studio based in Toronto, Canada. We bootstrapped with a development team of one in 2017. Now we are a full-time team of 25+ with a physical HQ in Toronto. As a company, we specialize in XR combat. We’re building proprietary tools to solve some of the toughest problems in the industry, creating the next generation of both single-player and multiplayer melee combat.
Our debut game, Swordsman, is a physics-based combat game where you can slash your way through medieval earth to become the ultimate Swordsman. Having won multiple awards like Game of the Year in 2022, Best Swordfighting Game in 2.
Interested in joining the team? Check out our jobs page to see if you're a match!
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