Affiliate Lead

1 Month ago • 2 Years + • Marketing

Job Summary

Job Description

Murka is seeking an Affiliate Lead to identify and onboard new publishers, maintain relationships with existing ones, and scale traffic. The role involves collaborating with various traffic sources (push notifications, pop-under ads, Facebook, UAC, SEO), analyzing campaign metrics (CPA, CTR, CPL, CPV, CPC, RevShare, ROI, LTV), and implementing strategies for maximizing results. Developing long-term partnerships, monitoring traffic quality, ensuring compliance, and staying ahead of industry trends are also key responsibilities. A minimum of 2 years of iGaming affiliate marketing experience is required, along with strong familiarity with sweepstakes publishers and proficiency in tracking platforms like MyAffiliate. The ideal candidate will possess a solution-driven approach, an analytical mindset, and fluency in English.
Must have:
  • 2+ years iGaming affiliate marketing experience
  • Strong understanding of traffic sources & payment models
  • Proficiency in tracking platforms (MyAffiliate)
  • Analytical mindset & solution-driven approach
Good to have:
  • Familiarity with sweepstakes publishers
  • BA/BSc in a quantitative field

Job Details

Job Description

We’re​ ​looking for​ ​a​ ​Affiliate Lead to join our amazing project at Murka.

Responsibilities

  • Identify and onboard new publishers while maintaining relationships with existing ones to scale traffic.
  • Collaborate with various traffic sources, including push notifications, pop-under ads, Facebook, UAC, and SEO, to ensure optimal performance.
  • Analyze campaign metrics (CPA, CTR, CPL, CPV, CPC, RevShare, ROI, LTV) and implement strategies to maximize results.
  • Develop long-term, mutually beneficial partnerships through consistent communication and support with publishers.
  • Monitor traffic quality, identify suspicious activity, and ensure compliance with standards.
  • Stay ahead of industry trends, competitors, and innovative traffic solutions to maintain a competitive edge.

Requirements

  • Minimum 2 years of iGaming affiliate marketing experience (MUST)
  • A strong familiarization with existing sweepstake publishers - big advantage
  • Strong understanding of traffic sources (e.g., push, pop-under, Facebook, SEO), payment models (CPC, CPA, CPL, CPI, etc.), and affiliate program mechanics.
  • Proficiency in tracking platforms such as MyAffiliate and similar tools.
  • A solution-driven approach with a knack for identifying growth opportunities.
  • An analytical mindset where you can see the opportunity in your data - knows how to translate Hybrid deals to CPA / Rev share and vice versa.
  • Fluent in English, both spoken and written

Nice to have

  • BA/BSc, preferably in a quantitative field

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About The Company

Murka Games is an international game development company that has been successfully producing social casino and casual games for over a decade. For several years in a row, Murka’s titles were called the most innovative in the category and ranked among top European companies:

• Top Publishers Award of App Annie’s 2021

• EGR Global North America Awards 2021

• Top 15 Social Casino Game Publishers by EKG

In 2019, Murka Games was acquired by the Blackstone Group, one of the world’s largest private equity firms.

Murka Games brings fun and joy to 5 million monthly players in more than 200 countries worldwide.

With ambitious creation plans in the mobile gaming industry, we are actively looking for new talents to join our team.

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