Content Writer
Job Summary
Job Description
Blink UX is looking for a Content Writer to join the Marketing and Sales Enablement team. This role involves creating diverse content such as blogs, advertisements, sales one-sheets, LinkedIn posts, and email campaigns. The Content Writer will collaborate with experts, adapt to varied voices, and write about complex subjects in a clear and engaging manner, with a focus on SEO optimization. Responsibilities include writing blogs in collaboration with experts, creating sales materials, developing content for LinkedIn and email campaigns, researching and writing on new topics, working with marketing and sales teams, and optimizing content for SEO.
Must have:
- 2-3 years of experience in marketing or content strategy.
- Experience writing in various voices for different audiences.
- Ability to collaborate with subject matter experts.
- Experience writing sales enablement materials and B2B content.
- Comfortable with research and writing on unfamiliar topics.
- Solid understanding of SEO best practices.
- Excellent writing, editing, and communication skills.
- Familiarity with LinkedIn and email marketing best practices.
Good to have:
- Familiarity with Google Ads and Analytics
3 skills required
Job Details
Blink UX is seeking a versatile and skilled Content Writer to join our Marketing and Sales Enablement team. This role will focus on crafting compelling content across various formats, including blogs, advertising, sales one-sheets, LinkedIn posts, and email campaigns. The ideal candidate will be able to adapt to different voices, collaborate with subject matter experts, write about complex topics in a clear, engaging way, and ensure content is optimized for search engines.
What you will be doing:
- Write blogs and thought leadership content in collaboration with subject matter experts, ensuring the content reflects their voice and expertise.
- Create persuasive sales enablement materials, including one-sheets, case studies, and product/service descriptions.
- Develop content for LinkedIn and email campaigns that engage prospects and clients.
- Research and write about unfamiliar topics, quickly learning and adapting to new subjects to ensure accuracy and relevance.
- Work closely with the marketing and sales teams to align content with broader business goals.
- Ensure all content is optimized for SEO, including keyword research, on-page optimization, and improving content visibility.
What we are looking for:
- 2-3 years of experience in marketing, content strategy, or a related field.
- Proven experience writing in various voices for different audiences, especially technical and expert tones.
- Strong ability to collaborate with subject matter experts to produce high-quality content.
- Experience writing sales enablement materials and B2B content.
- Comfortable working with unfamiliar topics and conducting research to write knowledgeable, concise content.
- Solid understanding of SEO best practices, including keyword research, on-page optimization, and SEO-friendly writing.
- Excellent writing, editing, and communication skills.
- Familiarity with LinkedIn and email marketing best practices.
- Familiarity with Google Ads and Analytics is a plus
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