Purpose of the role:
Responsible for Emerging with digital strategies keeping in mind
current strategy research,
content, ideation and applications on the basis of objectives.
Focus on a solid framework to
make them easy to create and communicate with a key focus on technology
Major Responsibilities:
● Collaborating with the solutions department to develop and
propose value added,
creative interactive strategies and presentations for pitches to
convert clients
● Researching and monitoring Digital & New Media industry
trends and competitor
offerings to improve current offerings.
● Creatively involved in end-to-end coordination and execution with
the respective brands
● Ensure on time and effective communication with internal team to
ensure that clients
timelines are met
● Brainstorm with team members to decide upon creative ideas to
take the campaign,
pitches forward and help in make decisions for creative buckets
● Create content which is fact filled, interesting and appealing to
the target audience
● Consume all kinds of copy and content and craft effective,
creative and engaging copy
● Propose topical content and moment marketing campaigns
proactively based on
trending conversations relevant to the target audience