Creative Strategist (f/m/d)
5 skills required
Job Details
At Sunday, we fuel hybrid-casual games by developing and marketing fun, easy-to-play mobile games that consistently top the charts and generate hundreds of millions of downloads globally.
Our talented team of developers, artists, designers, and marketers work together to build games that are easy to jump into but hard to put down, striking the perfect balance between enjoyment and monetization.
As proud members of the applike group, our primary focus is on leveraging their cutting-edge advertising technology to deliver smart, player-friendly monetization and contribute to a thriving mobile ecosystem. Supported by Bertelsmann, Europe's largest media company, we are equipped with the resources to push the boundaries of the mobile gaming space.
Join us as we continue to shape the future of hybrid-casual gaming.
The Creative Strategist drives the creative direction and performance of our user acquisition (UA) efforts. This role involves monitoring leading game titles, analyzing trends, and optimizing ad performance to reduce cost-per-install (CPI) and enhance ad spend efficiency. Reporting to the Head of Marketing Creatives, the Creative Strategist shapes and executes creative strategies for.
What you will do:
- Market Analysis: Monitor and analyze the performance of leading game titles and creative strategies weekly. Identify trends and opportunities for improvement.
- Creative Ideation: Develop innovative ideas to optimize ad performance, focusing on reducing CPI and increasing ad spend efficiency.
- Research: Conduct market research using tools like App Annie, Sensor Tower, and Facebook Ad Library to generate actionable insights.
- Creative Execution: Develop comprehensive creative briefs and collaborate with the creative team to ensure high-quality ad creation and implementation.
- Performance Monitoring: Track ad performance, conduct A/B testing on app stores, and refine strategies based on data to maximize ROI.
- Custom Product Pages: Oversee the creation and optimization of custom product pages to enhance user engagement and conversion rates.
- Network Requirements: Understand and apply creative requirements of different ad networks to ensure compliance and effectiveness.
- Resource and ROI Management: Allocate resources effectively and manage ROI in collaboration with the Head of Marketing Creatives.
Who you are:
- Experience: At least 1 year in creative strategy, with a track record of optimizing ad performance and driving user acquisition, specifically in mobile or hyper-casual games.
- Portfolio: Demonstrated success in developing and executing creative strategies for mobile games, hyper-casual experience is a plus.
- Analytical Skills: Strong analytical skills with experience in market research and performance tracking. Proficient in market intelligence tools (e.g., App Annie, Sensor Tower).
- Creative Thinking: Ability to generate innovative ideas and solutions for creative challenges.
- Technical Knowledge: Understanding of requirements for iOS and Android app stores and ad networks. Familiarity with visual A/B testing methodologies.
- Project Management: Strong organizational and project management skills, capable of leading initiatives and collaborating with cross-functional teams.
- Communication: Excellent communication skills for creating clear creative briefs and collaborating with cross-functional teams.
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