UA Manager

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you're a skilled UA Manager ready to join our growing team, let’s connect! In this role, you'll craft targeted campaigns to attract users to Star Merge, our mobile free-to-play project, driving users’ growth and engagement. 

Let's merge your talents with our vision and create something truly magical! ⭐

Responsibilities:

• Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Facebook Ads, Google Ads, and video networks;
• Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals.
• Analyze campaign performance data to optimize ROI and LTV, utilizing tools like AppsFlyer for effective tracking and reporting.
• Conduct competitive analysis to monitor competitor activity in UA and identify growth opportunities.
• Identify and test opportunities with new partners and channels, owning relationships with them.
• Collaborate with the Creative Department on creative production to ensure alignment with UA strategies.
• Work closely with Product and Creative teams to coordinate efforts and share feedback, contributing to operational efficiency.
• Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy.
• Contribute to UA budget allocation and forecasting, ensuring efficient resource utilization to achieve desired user acquisition goals.

Requirements:

• 2+ years of proven experience in user acquisition for mobile games.
• Fluent proficiency in the English language, both spoken and written.
• Deep understanding of the most effective practices and methodologies in user acquisition.
• Proven track record of managing successful user acquisition campaigns and achieving growth targets.
• Proficiency in user acquisition analytics tools such as AppsFlyer.
• Strong proficiency in data analysis and crafting comprehensive reports.
• Previous involvement in A/B testing and conducting experiments within user acquisition.
• Familiarity with various mobile ad platforms, networks, and channels (experience with video networks is a plus).
• Experience working with IAP monetization models.
• Ability to collaborate effectively with cross-functional teams.
• Strong communication and interpersonal skills.

We offer:

• We can offer full-time contract of employment in Estonia;
• For Chisinau Office employees: full social package, and medical assurance according to IT Park Moldova;
• Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
• 5 sick days, 28 calendar days of vacation;
• Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
• Five days full-time, flexible working hours;
• Possibility to work remotely.