Senior Creative Strategist

2 Months ago • 4 Years +

About the job

Summary_{By Outscal}

Senior Creative Strategist with 4+ years of experience in leading creative strategy for paid marketing campaigns, managing UA campaigns, PR and brand communications. Strong understanding of full funnel marketing and its relationship to storytelling through ads.

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

Read books/watch series, identify USPs and key moments, and translate into creative briefs
Partner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trends
Act as a story "producer": compile learnings on assigned stories and work with Content team to optimize content retrospectively
Ideate and brief new creatives on story and brand level
Oversee creative production lifecycle of respective briefs and provide feedback to designers
Stay on top of trends and competitors' strategy; find the next breakout format and/or platform.
Write Creative Briefs and work directly with Creative Service team in developing ad concepts
Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives

What You'll Bring:

4+ years of experience in leading creative strategy for paid marketing campaigns
Experience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plus
Experience with PR and brand communications
Knowledge in pre and post-install UA KPIs
Strong understanding of full funnel marketing and its relationship to storytelling through ads
Experience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writers
Track record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growth
Strong analytical skills and data-driven thinking

The annual base salary range for this position is $110,000-$130,000 USD. Compensation will be determined by skill level, proficiencies, and experience.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

Check out our Careers Blog 💼

$110.0K - $130.0K/yr (Outscal est.)

$120.0K/yr avg.

San Francisco, California, United States

3 skills required for this role

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About The Company

Inkittt

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We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.

Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.

At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.

We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.

Join us to build the Disney of the 21st Century!

FT1000: #8 Fastest-Growing Company in Europe 2023