Head of Business Engineering

Business Engineering sits at the intersection of engineering, product, sales, and business development. The team writes code and provides technical consultation that enables customers to seamlessly integrate with Reddit’s advertising technology. As the Head of Business Engineering, you will define the vision, strategy, and execution of the function—owning everything from talent development and career frameworks to measuring impact and driving technical excellence. You will collaborate with both internal stakeholders and external partners to address business needs with technical solutions across Measurement, Audiences, Campaign Management, and eCommerce.

Examples of projects your team might own include:

• Integrating Reddit’s Conversion Pixel and Conversions API into Google Analytics to enable “one click” measurement
• Building a Shopify app that allows Shopify merchants to seamlessly integrate their catalog with Reddit and automatically measure conversions
• Providing consultation services to ad agencies looking to integrate with Reddit’s planning APIs
• Driving documentation improvements of our Campaign Management API to improve onboarding experience and training customer success teams to help solve common problems

If you’re an experienced leader in the business, solutions, or partner engineering space, we’d love to talk to you!

Responsibilities:

• Define and own the Business Engineering vision and strategy, ensuring alignment with Reddit’s broader monetization goals.
• Design and implement career ladders, technical competencies, and performance measurement frameworks for the Business Engineering function.
• Oversee end-to-end technical integrations across key ad tech areas:
  • Signals (ex Google Analytics, Tealium, mParticle, AppsFlyer)
  • Audiences (ex Liveramp)
  • Campaign Management (ex Sprinklr)
  • eCommerce (ex Shopify)
  • Agencies
• Collaborate with Product and Engineering to shape the product roadmap to address partner needs.
• Lead the development of custom advertiser solutions, ensuring that partners can maximize their success on Reddit’s ad platform.
• Act as the technical leader for external partnerships, working with advertisers, agencies, and technology partners to drive integrations and adoption of Reddit’s advertising solutions.
• Define and track key KPIs for Business Engineering, including adoption rates of integrations, API usage, revenue impact, and partner satisfaction.

Requirements:

• 10+ years of experience in engineering, technical consulting, or solutions architecture, with at least 5 years in a leadership role.
• Deep expertise in ad tech integrations, API development, and advertising platforms (e.g., Google Ads, Meta Ads, DSPs, CDPs, MMPs, Clean Rooms).
• Proven ability to build and lead high-performing engineering teams in a cross-functional environment.
• Excellent technical and business communication skills, with experience working directly with advertisers, agencies, and partners.
• Hands-on coding experience in Python, JavaScript, SQL, or another relevant language.
• Strong problem-solving and strategic thinking skills, with a track record of driving measurable business impact.

Benefits:

• Comprehensive Healthcare Benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation (please use them!) & Reddit Global Wellness Days
• 4+ months paid Parental Leave
• Paid Volunteer time off

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