Manager, Media

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Mattel Global Media Team is seeking a Media Manager that will be responsible for the strategic planning, execution, measurement, and optimization process for the media of the Fisher Price business unit. 

The right person for this role is passionate about media strategy, investment, and analytics.  They will be a media expert that the organization can rely on to analyze media spending for accountability to business objectives. You will be working with brand teams, cross functional teams at Mattel as well as overseeing our partner media agency. 

What Your Impact Will Be: 

• Lead our partner media agency in all aspects of strategic planning for the Fisher Price Mattel business unit.  This includes the creation of plans, assessing performance, driving optimizations to maximize efforts and reporting.  Oversee 5 media agency FTE’s and partner with the media agency to deliver media performance improvement.
• Leverage data including Market Mix Modeling, retail sales, competitive insights, and consumer insights to create media strategies and media optimizations.
• Partner with internal teams to leverage data to identify audience segments
• Partner with the global marketing team, and the regional marketing teams to develop media strategies to drive our business
• Collaborate with cross functional teams on integrated communication plans that drive our business – inclusive of product and content support to ensure engagement with our consumers.
• Understand how media and creative work together to deliver better results
• Stay up to date with media trends, potential new channels and strategies to continue pushing Mattel as a high-performing toy company
• Lead the media department as a subject matter expert on social and programmatic media

What We’re Looking For: 

• Bachelor's Degree required
• 6+ years integrated media planning experience required.  Toy/Kid, Entertainment or Retail experience a plus.
• Must be a very strong communicator – verbal and written
• Team player/mentality
• Flexible, able to pivot in real-time given fast-paced, changing environment
• Detail-oriented with strong attention to details and follow through
   

The annual base salary range for this position is between $96,800.00 and $147,000.00.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights