The Senior Business Intelligence Analyst will analyze complex data sets to identify business and market trends, developing and managing advanced reporting, analytics, dashboards, and other BI solutions. They will interpret data, provide insights, and make recommendations to drive business decisions. Collaboration with various teams (IT, marketing, sales, etc.) is crucial to ensure BI solutions align with business objectives. This role involves overseeing data collection, storage, and retrieval processes to ensure accuracy and consistency, leading BI projects, and using BI tools and database languages to create and manage solutions. The analyst will also provide training and support and continuously improve data reporting and analytics processes.