Category Associate

2 Months ago • 2 Years +

Job Summary

Job Description

As a Category Associate, you will expand Whatnot's presence in new categories by identifying and recruiting new sellers. This role involves becoming the go-to expert for your category, understanding seller/buyer dynamics, community channels, and product nuances. You will be the face of Whatnot for the community. Responsibilities include seller outreach, onboarding, and relationship management with strategic partners. Additionally, you'll spearhead marketing initiatives and use data analytics to assess category growth and improvement areas. This position requires working from the Berlin, Germany or London, UK hubs.
Must have:
  • Fluent German and English speaker with DACH market understanding
  • 2+ years in a client-facing role in high-output environments
  • Scrappy and flexible to work in an ambiguous environment
  • Problem solver with strong project management skills
  • Comfortable understanding and manipulating data
Good to have:
  • Experience at a high-growth startup
  • Proficiency in SQL
  • Passion for creator communities and/or expertise in Whatnot product categories
  • Experience buying and selling in online marketplaces
Perks:
  • Flexible Time off Policy and Company-wide Holidays
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Care benefits
  • Retirement; Pension plan internationally
  • Monthly allowance to dogfood the app
  • Parental Leave

Job Details

🚀 Join the Future of Commerce with Whatnot! 

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

💻 Role

As a Category Associate, you’ll expand Whatnot’s presence in new categories by identifying and recruiting new sellers to join our community. 

Go-to expert of your category

  • Become the go-to expert on your category, including seller/buyer dynamics, community channels, influencers, and product nuances
  • Become the face of Whatnot for the community of sellers and buyers that you represent

 

Seller outreach and onboarding

  • Source and reach out to sellers to convince them to join and grow their business on Whatnot. Leverage social media, outbound channels, and in-person events
  • Onboard groups of sellers teaching them them how to use the app

 

Relationship management

  • Build and maintain strong relationships with sellers and top strategic partners to support their growth and meet their needs
  • Collaborate with partners to develop business growth strategies and communicate product improvements and feedback

 

Marketing and growth

  • Spearhead diverse marketing initiatives, such as influencer partnerships/campaigns, to boost brand awareness and attract more buyers

 

Data analytics

  • Use basic data analytics skills (SQL) to derive insights from projects and enhance process efficiency
  • Utilize key data points to assess category growth, success, and areas for improvement, driving continuous iteration

 

Team members in this role are required to be within commuting distance of our Berlin, Germany or London, UK hubs.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As our next Category Associate, you should have: 

  • Fluent German and English speaker, with a deep understanding of the DACH market
  • 2+ years of experience working in a fast-paced, client-facing role in high output environments, such as: Strategy Consulting, Private Equity, or partnerships at a fast-paced tech company
  • You are scrappy and flexible enough to work in an ambiguous environment with limited guidance
  • You are a problem solver with strong project management skills and the ability to fully own strategy and execution on both sides of an emerging marketplace
  • You have business acumen, are deeply analytical, and comfortable understanding and manipulating data to gain and take action on business insights

🙏 Nice to Have

  • Experience at a high-growth startup, marketplace, or creator-focused platform
  • Proficiency in SQL
  • Passion for creator communities and/or expertise in existing Whatnot product categories (e.g. vintage clothing, collectibles).
  • Experience buying and selling in online marketplaces

💰Compensation

£70,000/year to £90,000/year + benefits + equity

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.

🎁 Benefits

  • Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
    • Home office setup allowance
    • Monthly allowance for cell phone and internet
  • Care benefits
    • Monthly allowance for wellness
    • Annual allowance towards Childcare
    • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; Pension plan internationally
  • Monthly allowance to dogfood the app
    • We expect all employees to actively use the product!
  • Parental Leave
    • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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