Social Media Executive

Squareboat is seeking a Social Media Executive to define its presence across social platforms. The role involves creating audience-centric content and experiences to educate and engage users, ultimately shifting brand perception. The ideal candidate will manage social media for startups and SMEs, possess deep expertise in targeting business audiences, and have excellent communication, out-of-the-box thinking, networking, and proofreading skills. Responsibilities include developing social strategies, creating engaging content, fostering community engagement, and analyzing performance metrics.

Must Have

• At least 1 year of social media management experience
• Proven track record of growing social media presence and increasing engagement
• Ability to write clear, easy-to-read, and engaging content
• Creative storytelling skills with a knack for designing posts and crafting captions that resonate
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines in a fast-paced environment
• Passion for innovation and a deep understanding of audience behavior across social platforms
• Empathy for readers and curiosity to understand their needs and wants

Perks & Benefits

• Premium MacBooks with 22" LED monitors
• Office celebrations (birthdays, milestones)
• Gaming Zone (PlayStation, table tennis)
• Annual 24-hour hackathons
• Annual company trips
• Weekly Tech Talks
• Fixed shifts and a 5-day work week (Work-Life Balance)
• Work on cutting-edge projects with world-class clients
• Company-sponsored health insurance
• Expert training from top technical experts
• Free access to courses and books
• Opportunities for open-source contributions

About this position

You should have a proven track record of managing social media for startups and SME’s and possess deep expertise in targeting high-level business audiences. You should possess fantastic communication skills and an incredible ability to think outside the box. You should also have excellent networking skills and extraordinary proofreading abilities as well. If you think you are a social butterfly and can handle our social media presence effectively, then send in your application. We look forward to working with you.

What are you going to do?

Social Strategy Development:

• Plan and execute a comprehensive social media strategy to enhance brand awareness and audience engagement.
• Stay updated on industry trends and competitor activities to inform strategy adjustments.

Content Creation:

• Collaborate with designers and content teams to produce visually appealing posts, videos, stories, and reels that align with our brand identity.
• Design and schedule daily, weekly, and campaign-specific content calendars for platforms like Instagram, Twitter, Facebook, and YouTube.

Community Engagement:

• Monitor and interact with followers, responding to comments and messages to build a vibrant online community.
• Build fan loyalty by initiating discussions, polls, and interactive features (e.g., live Q&As or contests).
• Moderate content to maintain a safe and respectful online community.

Analytics and Reporting:

• Use analytics tools (e.g., Google Analytics, Instagram Insights, or Hootsuite) to track performance metrics like reach, engagement, and follower growth.
• Generate monthly reports summarizing performance insights and provide actionable recommendations to improve outcomes.
• Monitor and report on competitor activity for benchmarking and trend adoption.

Tools and Technologies:

• Proficiency in social media tools and platforms (e.g., Instagram, LinkedIn, Facebook, Twitter etc.) and analytics tools like Google Analytics or platform insights.
• Use design tools (e.g., Canva, Adobe Suite) for high-quality visuals.
• Leverage video editing software to enhance video content for storytelling and promotion.

You need to have:

You need to have the following:

• At Least 1 year of social media management experience
• Proven track record of growing social media presence and increasing engagement.
• You write content that is clear, easy to read and more engaging than similar content out there.
• Creative storytelling skills with a knack for designing posts and crafting captions that resonate.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines in a fast-paced environment.
• Passion for innovation and a deep understanding of audience behavior across social platforms.
• You have empathy for readers and curiosity to understand their needs and wants.