Sr. Demand Generation Manager

1 Month ago • 5 Years +

Job Summary

Job Description

The Sr. Demand Generation Manager will be responsible for driving impactful acquisition strategies for Dialpad's business in the EMEA market. This involves overseeing the planning, execution, and optimization of customer acquisition campaigns across various digital and offline channels, including SEM, Social, Display, Online video, CTV, and Audio. The role requires managing Affiliate and CPL programs, collaborating with internal teams on digital ABM programs, optimizing SEO content for international domains, managing budgets, setting KPIs, and analyzing campaign performance. The candidate will work with external partners and internal teams to achieve new business customer acquisition, pipeline, and revenue goals. The candidate will report directly to the VP Demand Generation.
Must have:
  • 5+ years of performance marketing experience.
  • 2+ years of leadership experience.
  • Experience in managing Affiliates and CPL programs.
  • Hands-on experience with ABM programs like 6Sense.
  • Strong understanding of SEO.
  • Experience with outbound and nurture campaigns.
  • Budget management experience.
  • Strong analytical skills.
Perks:
  • Medical, dental, and vision plans.
  • Monthly stipend for cell phone and home internet bills.
  • Reimbursement for gym membership costs.
  • Wellness events.
  • Professional development reimbursement.

Job Details

About Dialpad

Dialpad is the leading Ai-powered customer communications platform, transforming how businesses communicate with their customers. More than 50,000 companies around the globe — including Netflix, RE/MAX, Uber, Randstad, and Tractor Supply — rely on Dialpad to build stronger customer connections using real-time, Ai-driven insights. Visit dialpad.com to learn more.

Your role

We’re seeking a Sr. Demand Generation Manager to join our growing global team in London! Reporting directly to the VP Demand Generation, you’ll be responsible for contributing to Dialpad’s pipeline and revenue growth by driving impactful acquisition strategies for our business within the EMEA market.

What you’ll do

  • Oversee the planning, execution, and optimization of all customer acquisition campaigns in EMEA.
  • Work with the global team to develop comprehensive paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and Audio.
  • Run and scale Affiliate and CPL programs, and management of Review sites.
  • Collaborate with internal teams to manage digital ABM programs.
  • Manage the EMEA domains with the global web teams and help optimize SEO content for international domains.
  • Work closely with cross-functional teams including Marketing Operations, Product Marketing/Content, Creative to test messaging and help build the Dialpad brand in EMEA.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Monitor, analyze and report on campaign performance metrics.
  • Work with outside partners/agencies as needed and internal teams to meet new business customer acquisition, pipeline and revenue goals.

Skills you’ll bring

  • Minimum 5 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 2+ years of experience in a leadership or managerial role.
  • Experience in managing and scaling Affiliates and CPL programs along with management of review sites.
  • Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase.
  • Strong understanding of SEO and proven record in growing revenue by scaling SEO programs
  • Experience with outbound and nurture campaigns.
  • Budget management experience.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Benefits and Perks

Benefits and wellness

An apple a day keeps the doctor away—and it doesn’t hurt that we offer great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more!

Professional Development

Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.

Culture
We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent. 

Compensation
Teamwork makes the dream work, and Dialpad offers competitive salaries because each and every Dialer participates in our success.

Diversity, Equity, and Inclusion (DEI) at Dialpad

At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can Work BeautifullyDelight Our Users, and Innovate Continuously to bring our world-class product to life. 

Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

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