Coordinator, Global Digital Marketing

Capitol Music Group is seeking a digitally savvy, pop culture-obsessed, and highly organized Digital Coordinator for our Global Marketing team. This role is ideal for a creative and analytical thinker who thrives in a fast-paced, digital-first environment. The ideal candidate will have demonstrable experience in short-form content strategy, data analytics, audience acquisition, and fandom building across global markets. You will support the SVP of Global Marketing and the broader team by helping to implement innovative digital strategies that resonate with diverse audiences and drive engagement across various platforms. A passion for staying ahead of trends in social media, digital content, and pop culture is essential.

• Digital Strategy & Execution: Collaborate with the global marketing team to develop and execute cutting-edge digital strategies that prioritize audience acquisition, engagement, and growth, with a focus on short-form content and viral moments.
• Pop Culture & Trend Analysis: Stay ahead of emerging digital trends, fan behavior, and the latest developments in pop culture to ensure all campaigns are timely, relevant, and resonate with target audiences globally.
• Audience Growth & Fandom Development: Drive the acquisition and growth of digital audiences through innovative digital campaigns that build loyal fan bases and foster strong communities around key artists and releases.
• Data-Driven Insights: Compile, analyze, and present performance data across digital platforms, providing insights into content performance, audience behavior, and key market trends. Use tools like Chart Metric, Spot On Track, and other third-party platforms to guide digital marketing decisions.
• Creative Content Collaboration: Support content ideation and creation, collaborating with artists, influencers, and creators to generate engaging content for platforms like TikTok, Instagram, YouTube Shorts, Reddit, Discord, and X (formerly Twitter).
• Global Coordination: Serve as a key point of contact between global marketing leads, ensuring smooth execution of digital initiatives across markets and time zones, with a deep understanding of global audience nuances.
• Administrative Support: Provide essential administrative support to the SVP of Global Marketing, including managing calendars, travel coordination, and preparing for global meetings, while ensuring seamless communication with global teams.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, social media, or digital content creation, preferably within the music or entertainment industry.
• Demonstrated experience in building digital audiences and creating impactful, fan-driven campaigns.
• In-depth knowledge of pop culture, social media platforms, and digital content trends.
• Proficiency in using data analytics tools (e.g., Spot On Track, Chart Metric) to inform marketing strategies.
• Strong organizational skills with the ability to manage multiple tasks and shifting priorities in a fast-paced, digital environment.
• A creative thinker who is passionate about global trends in music, entertainment, and digital communities.
• Excellent communication and project management skills.