Employer Branding Lead

You are a strategic thinker with a passion for employer branding, internal and external communications, and talent attraction. You are eager to position Mad Head Games as a top employer in the gaming industry and beyond, ensuring a clear and engaging message reaches both employees and potential candidates. From internal communication clarity to external brand visibility, you will be at the forefront of shaping how Mad Head Games is perceived as a workplace.

We are unconventional creators of action games for PC and consoles - extremely fun to work with and definitely not for the faint-hearted. For over a decade, we pioneered the local game dev scene, driven by the ambition to become the regional game dev leader.

On that quest, we pave our way with exciting games developed in Unreal Engine. Scars Above, our latest title, is a challenging and immersive 3rd-person Sci-Fi shooter set in a mysterious alien world to explore. We are also developing two new, unannounced games based on famous and beloved IPs, which franchises' fans will eagerly anticipate! While we can't reveal too much just yet, we can promise these titles will push the boundaries of regional game development and generate some serious hype.

We're looking for someone who shares our passion for creativity, innovation, and fun to join us in our offices in Novi Sad or Belgrade. If you're up for the challenge and ready to make your mark on the gaming world, we'd love to hear from you.

What will you be doing as a Mad Head?

• Develop and execute employer branding strategies aligned with the company's values, culture, and goals to position MHG as a top employer.

• Shape and oversee the brand strategy, positioning, and communication style of the company. 

• Oversee internal communications, including All Hands meetings, internal communication pages, and public channels, as well as drive internal communication projects.

• Manage MHG’s presence across social media, the company website, job portals, and PR channels, while collaborating with MHG recruitment team and publishers to attract top talent.

• Build and nurture partnerships with gaming associations, educational institutions, and student organizations.

• Plan and oversee internal and external events that support employer branding.

• Lead and mentor the Communications, Visual Design, and Partnerships teams.

• Ensure high-quality execution of communication and branding initiatives.

• Work on various HR initiatives, projects and activities

What do we expect from our ideal candidate?

• 5+ years of experience in employer branding, communications, HR, or marketing.

• Experience in leading teams and managing cross-functional collaboration.

• Strong understanding of internal and external communication strategies.

• Ability to build and execute employer branding campaigns across multiple channels.

• Experience in partnership development and event coordination.

• Strong project management and organizational skills.

• Excellent written and spoken English and Serbian.

It would be a plus if you have:

• Experience in the gaming, tech, or entertainment industry.

• Familiarity with digital marketing, social media strategies, and recruitment marketing.

• Experience working with external agencies and partners.

• Copywriting experience

• Senior experience in HR partnering, projects or other HR areas of expertise

In return, here is what we can give:

• Dynamic and extremely upbeat workplace like you have never seen before

• Competitive industry-standard salaries, because we all know that it matters

• Flexible working hours: sleep in or start early - we trust you with your time

• Chance to work with senior professionals and teams from your field of work

• Premium private medical insurance for you and your family members, as well as other well-being benefits - because we care about your physical and mental health

• More time to rest: 25 days of vacation, plus a company annual leave in January, as well as additional days to take care of children

• Ongoing education and training: Self-improvement is a priority, so conferences, classes, workshops, courses (external and internal) are all part of the package

• Community events: we are heavily involved in developing startup, tech, and gaming ecosystems - and will include you in it

• Awesome team building events as well as individually budgeted and personally crafted team bonding events

Help us get to know you! Send us your CV and any other relevant work samples. The best way is to attach them as a PDF document.

Apply by pressing the button below.