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Market Development Representative

New York, United States (Hybrid)

Market Development Representative

2 Months ago • All levels • Marketing

About the job

3 skills required for this role

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salesforce

excel

innovation

Job Description

Brandwatch, a Cision product, is hiring a Market Development Representative (MDR). As an MDR, you will be responsible for generating new business opportunities by qualifying leads, handling inbound demo requests, and managing web chat conversations. You will need strong sales skills, product knowledge, and a passion for building a sales career.

Must have:

Salesforce knowledge
Product knowledge
Lead qualification
Opportunity generation

Good to have:

Use case knowledge
Drift experience
Marketing experience
Conferencing experience

Perks:

Career growth
Fun & challenging

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Brandwatch, a Cision product, empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide.

Do you want to get in on the ground floor of a successful, fast growing social and marketing tech company? Are you looking for a fun and challenging sales position that provides career growth into a closing role? Are you passionate about sales, driven to build a sales career and develop your skills? If the answer is yes, then keep on reading!

MDRs are responsible for handling all time sensitive marketing related conversations, which come in the form of Automated Qualified Leads from the Growth Marketing team, which include inbound demo requests, profiled forms, and running our online webchat operations. The Market Development Rep is tasked with hitting AMB and HAMB targets as well as contributing to the team MRR target.

What you'll do

Lead Qualification and Conversion using our ICP (Ideal Customer Profile) criterion into accounts with focus on opportunity generation, MDRs need to keep a proper balance on qualification rate of AQLs
Outreach in the form of calls and emails to contacts on AQLs (profiled forms as well as inbound demo requests and BDR provided contacts). The number of calls will be contingent on the number of accounts and leads that are generated from marketing
Managing and handling conversations from our web chat platform Drift to generate new biz opportunities
Handling marketing related leads from marketing driven functions like conferences and webinars (when applicable)
MDRs are expected to manage their time appropriately to complete tasks in order to fulfill their monthly and quarterly targets.

How you'll do it:

Salesforce knowledge and processes in addition to showcasing strong product and use case knowledge
MDRs are expected to manage their time appropriately to complete tasks in order to fulfil their monthly and quarterly targets.
Lead Qualification and Conversion using our ICP (Ideal Customer Profile) criterion into accounts with focus on opportunity generation, MDRs need to keep a proper balance on qualification rate of AQLs
Managing and handling conversations from our web chat platform Drift to generate new biz opportunities

#LI-Hybrid

#LI-CISIONSALES

If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!

At Cision, we're revolutionizing the way brands connect with their audiences. We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.

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