Market Research Director

THE CHALLENGE

We’re looking for a Director of Market Research to drive strategic research initiatives that deepen our understanding of the event industry landscape, competitors, creators, and consumers. This role will play a key part in shaping business strategy, marketing effectiveness, and brand health tracking by delivering actionable insights that inform decision-making across the organization.

THE ROLE

As the Director of Market Research, you will lead the development of insight-driven strategies that enhance Eventbrite’s competitive positioning, brand perception, and product-market fit. You will oversee research initiatives that provide a holistic understanding of market trends, competitive dynamics, audience behaviors, and marketing impact, ensuring we stay ahead of industry shifts and customer needs.
This is a high-visibility, strategic role that requires a proven research leader who can combine qualitative and quantitative insights to drive business outcomes. You will partner cross-functionally with Marketing, Product, Strategy, and Leadership to deliver insights that fuel growth and innovation.

WHAT YOU'LL DO

• Market Landscape & Competitive Intelligence
• Conduct ongoing market research to track industry trends, emerging technologies, and shifts in the event economy.
• Develop a structured competitive intelligence program to benchmark Eventbrite’s positioning, product offerings, and go-to-market strategies against key players.
• Identify growth opportunities by analyzing market size, segmentation, and untapped customer needs.
• Synthesize external data (industry reports, financial filings, third-party research) with internal insights to inform strategic planning and executive decision-making.
• Creator & Consumer Research
• Design and execute research initiatives to understand event creators and attendees, including motivations, behaviors, and pain points.
• Build customer segmentation models that help tailor Eventbrite’s offerings, messaging, and product development.
• Oversee qualitative and quantitative studies (surveys, focus groups, in-depth interviews, ethnographies) to uncover deep audience insights.
• Partner with the Product and Marketing teams to evaluate feature adoption, user experience, and customer satisfaction.
• Brand Health & Campaign Effectiveness
• Establish and manage brand health tracking, ensuring a consistent pulse on brand perception, awareness, and sentiment.
• Develop a measurement framework to assess the impact of marketing campaigns, sponsorships, and brand activations.
• Leverage research to optimize brand positioning, messaging, and creative strategy for maximum resonance.
• Partner with analytics teams to connect research insights with performance data, sales trends, and user engagement metrics.
• Cross-Functional Collaboration & Leadership
• Act as a strategic partner to Marketing, Product, Growth, and Leadership by translating research insights into actionable recommendations.
• Build and manage a team of researchers, external agencies, and vendors to execute best-in-class research programs.
• Advocate for a data-driven, customer-centric approach to decision-making across the organization.
• Present findings to senior executives, ensuring research is leveraged to shape business and marketing strategies.

WHAT WE ARE LOOKING FOR

• 12+ years of experience in market research, consumer insights, or strategy, ideally in a tech with 10yrs of experience in the industry, marketplace, or consumer-facing business.
• Proven experience leading end-to-end research programs, from design to execution and synthesis.
• Strong expertise in quantitative and qualitative research methodologies, including survey design, segmentation, focus groups, and brand tracking.
• Ability to turn complex data into clear, compelling insights that drive decision-making.
• Experience managing third-party research agencies and vendors to execute large-scale studies.
• Deep understanding of competitive intelligence, market sizing, and consumer behavior analysis.
• Familiarity with brand tracking and marketing effectiveness measurement frameworks.
• Excellent storytelling, data visualization, and executive communication skills.
• Experience leading and mentoring teams, with a strong ability to influence cross-functional stakeholders.