Retention Lead, Football
Job Summary
Job Description
We are seeking a Retention Lead to drive customer loyalty and engagement in a fast-paced, data-driven environment. The ideal candidate will spearhead strategies to increase customer lifetime value and deepen user engagement by developing and executing end-to-end retention strategies across key products and markets. This role involves designing and running lifecycle campaigns, building player segmentation for targeted communications, collaborating on experiments with incentives and triggers, and monitoring retention KPIs. Responsibilities include conducting competitive analysis and acting as the primary point of contact for retention efforts, with the potential to grow the function.
Must have:
- Degree in Marketing, Business, or related field
- Minimum 2+ years experience in Retention Lead/Management
- Minimum 2+ years experience in Online Gaming industry
- Excellent written and verbal communication skills in English
- Strong analytical and performance-driven mindset
- Experience with data, customer segmentation, and automation tools
- Proven people management skills
- Highly organised, proactive, and adaptable
Good to have:
- Experience with CRM platforms
2 skills required
Job Details
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.
As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement. You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.
What You’ll Be Doing
- Own and execute the end-to-end retention strategy across key products and markets.
- Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift.
- Build and manage player segmentation for targeted, data-led communications.
- Collaborate with Product and Data to experiment with incentives, nudges, and triggers.
- Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise baseb and results.
- Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance.
- Act as the primary point of contact for retention - with the potential to grow the function as impact scales
What We’re Looking For
- Degree-qualified in Marketing, Business, or a related field.
- Minimum 2+ years’ experience in a Retention Lead/Management role.
- At least 2+ years’ experience in the Online Gaming industry is essential.
- Excellent written and verbal communication skills in English.
- Strong analytical mindset with a performance-driven approach to marketing.
- Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus).
- Proven people management skills with the ability to inspire and grow a team.
- Highly organised, proactive, and adaptable in a fast-moving environment.
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