Social Media Marketing Manager

Job Description:

Claynosaurz is at the forefront of leveraging emerging technologies to build a global IP through animation, gaming, product development, e-commerce, community, and more. We are disrupting the entertainment industry and how traditional brands are built by specializing in creating captivating content that resonates with audiences worldwide. We are looking for a Social Media Marketing Manager with a passion for branded entertainment to elevate our social media presence.

Responsibilities:

Growth & Brand Awareness Strategy:

• Develop and implement effective social media strategies focusing on growth while enhancing the brand's image and awareness primarily on Instagram and TikTok.
• Collaborate with marketing, animation, and graphic design teams to create cohesive and engaging content focusing on emerging trends and story-telling.

Content Creation & Management:

• Identify new trends and lead the creation of high-quality and creative content for various social media platforms with a heavy focus on Instagram.
• Coordinate with marketing and graphic design departments to produce visually appealing and engaging e-commerce and product marketing posts.
• Expertly manage content calendars and scheduling.

Community Engagement & Activation:

• Actively monitor and respond to direct messages and comments across all social media accounts.
• Foster a positive and interactive community by engaging with followers and addressing their inquiries or feedback promptly.

E-commerce Management (Toys and Apparel):

• Set up and manage the brand's Instagram e-shop, ensuring a seamless and user-friendly experience.
• Utilize Instagram's e-commerce features to drive online sales and convert users to our direct-to-consumer shopping experience.
• Collaborate with marketing and creative on unique content ideas and ad campaigns to drive sales and conversions to our collectible line of products.

Advertising & Analytics:

• Plan and execute influencer and paid advertising campaigns to increase brand visibility and drive conversions.
• Analyze social media metrics and report on the performance of campaigns, making data-driven recommendations for improvement.

Requirements:

• Proven experience as a Social Media Manager at a global media franchise or in the entertainment industry.
• Strong understanding of Instagram with a track record of creating successful content.
• Experience in brand building, storytelling, and e-commerce, particularly on Instagram.
• Ability to coordinate and collaborate with animation and graphic design teams.
• Excellent creative writing skills and ability to establish and maintain brand voice guidelines.
• Proficiency in monitoring and managing social media interactions.
• Experience in running influencer and paid advertising campaigns on social media.
• Strong analytical skills and ability to interpret social media metrics.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in setting up and managing e-commerce shops on Instagram.
• Knowledge of other social media platforms (TikTok, X (Twitter), LinkedIn) and emerging trends on each platform.
• Familiarity with social media management tools and analytics platforms.
• Understanding of web3 technologies is a plus.