Associate Partnerships Manager - NHL/UFC (TFT 12 mo)

The EA SPORTS – Associate Partnerships Manager role supports some of the most acclaimed sports franchises from EA SPORTS, including EA SPORTS NHL and EA SPORTS UFC . You will help build global Brand Marketing Partnerships and maintain relationships with teams and brands relevant to the worlds of hockey and ultimate fighting. You will create and launch partnership activations for the EA SPORTS UFC and NHL marketing campaigns, and lead daily operations, campaign tracking and measurement.

The Associate Partnerships Manager will be the contact for some of the biggest names and brands in sports. While assisting in the creation and launch of activations and partnering with team members to gather and share insights.

You are passionate about supporting diverse groups of partners to coordinate complex implementations across multiple channels, supporting the execution of strategic Brand Marketing plans and motivated to keep the business on track with tasks that ensure execution.

Responsibilities

• Assist the Partnerships Manager, Influencer Marketing Specialist and Sr Manager, Brand (Campaign) in: (a) establishing and maintaining important partnerships across sports, teams, and brands to deploy complex marketing activations across several touchpoints and channels, with a focus on digital campaigns (b) partnering with and managing internal CFX marketing teams coordination and deployment of important assets (c) long-term strategy and plans for global marketing campaigns; (d) signature plans that serve as foundations for GTM plans.
• You will partner with NHL/UFC team, brand and media partnership marketing activations alongside the Partnership Manager and influencer marketing specialist, including ownership of asset briefing, readiness and deployment; coordination and launching of partner-driven campaigns, while being the primary contact for partners for our global campaigns
• You will support critical business operations and administrative responsibilities that allow global marketing campaigns, including partnering with Finance, Legal, and Business Affairs teams to create contracts, purchase orders, invoices, track budget and payment statuses, and help manage the activations guaranteed in partnership contracts.
• You will work with multiple CFX partners , including connections with global franchise leads, to ensure and communicate campaign beat status, including readiness and risks.
• You will be a primary driver of daily/weekly campaign tracking and readiness , including establishing meeting health, channel status updates, identification of risks/opportunities per campaign beat, and partnering with CFX partners to prepare and resolve obstacles in the GTM campaign.
• You will drive campaign measurement and postmortems to assess campaign measurements, communicate results/insights and produce a perspective on optimization for local and global campaigns.
• You will be a member of the Campaign marketing team , helping create a collaborative, inclusive, and inspiring workplace for all team members to engage, build, learn, and improve work designed to best service the franchise and the business.

Deliverables

• Partner activation & inventory tracker
• Daily/weekly/monthly meetings with partners and CFX stakeholders
• Management of asset and rollout trafficking processes
• Invoice management and financial tracking
• Updating the marketing campaign tracker
• Postmortem reports & insights on campaign beats/signature plans