Channel Sales Director

At SAFE Security, our vision is to be the Champions of a Safer Digital Future and the Catalysts of Change. We believe in empowering individuals and teams with the freedom and responsibility to align their goals, ensuring we all move forward together.

We operate with radical transparency, autonomy, and accountability—there’s no room for brilliant jerks. We embrace a culture-first approach, offering an unlimited vacation policy, a high-trust work environment, and a commitment to continuous learning. For us, Culture is Our Strategy—check out our Culture Memo to dive deeper into what makes SAFE unique.

Job Overview:

As a Channel Sales Director (CSD) at SAFE, you will be responsible for building and managing relationships with key Value Added Resellers (VARs) and Global Service Integrators (GSIs). Reporting directly to the SVP of Global Channels & Alliances, you will collaborate closely with cross-functional teams, including Sales Leadership, Account Executives, Solution Architects, Channel Marketing, and Sales Operations. These teams will serve as valuable resources to help you achieve and exceed sales performance goals.

Location: London

• Develop & Expand Partnerships – Manage existing channel partners while identifying and onboarding new partners who align with SAFE’s growth strategy.
• Champion Development – Build and nurture partner sales champions to support long-term growth through partner-led professional services and managed services programs.
• Drive Revenue Growth by building repeatable pipeline generation (PG) initiatives within the channel, driving partner-influenced sales cycles.
• Strategic Account Alignment – Work with SAFE Account Executives and partners to identify and qualify target accounts, driving partner-influenced sales motions.
• Partner Enablement – Lead and organize sales training sessions to equip partners’ field sales teams with the knowledge and tools to identify SAFE opportunities. Collaborate with SAFE Solution Architects (SAs) to implement repeatable enablement programs within the channel.

• Experience working with GSIs and/or strategic VARs, with a deep understanding of their value proposition and how to build joint solutions.
• Proven ability to identify, onboard, and develop new channel partners to support emerging routes to market.
• Strong presentation and advisory skills, positioning yourself as a trusted partner within the channel.
• Creative problem solver who thrives in a dynamic environment and adapts to solving complex challenges.
• Competitive mindset with a strong team-player mentality, fostering collaboration and success.