DV360 Programmatic Specialist
Job Summary
Job Description
The DV360 Programmatic Specialist at Google's gTech Ads will build and maintain relationships with advertisers, leveraging Google's advertising products (especially DV360). Responsibilities include developing advertiser growth plans, creating multi-product promotions, analyzing data to provide insights and recommendations, and collaborating with cross-functional teams. The role requires expertise in programmatic advertising, DV360, data analysis, and customer relationship management. Success involves driving performance, creating optimized campaigns, and providing data-driven solutions to improve customer ROI. This position necessitates strong communication and presentation skills, along with a deep understanding of the digital advertising landscape.
Must have:
- Bachelor's degree or equivalent experience
- 2+ years digital media/marketing experience
- 1+ year customer relationship experience
- DV360 expertise
- Data analysis & presentation skills
Good to have:
- Product optimization experience
- Knowledge of Google's advertising solutions
- Cross-functional team collaboration skills
- Ability to create performance-driving programs
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns and providing client solutions.
- 1 year of experience working in customer relationship development, account management, media consulting, or a related role.
Preferred qualifications:
- Experience in optimizing and troubleshooting products or services.
- Knowledge of Media landscape and Google’s advertising solutions or related digital advertising campaigns and platforms.
- Knowledge of Display and Video 360 (DV360) Programmatic platforms and products, the performance advertising market, or online ads landscape.
- Ability to work with cross-functional teams.
- Ability to present a data motivated approach when proposing solutions, providing insights to customers.
- Ability to create programs to drive performance (e.g., product adoption plans, campaign optimization syncs).
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.To learn more about gTech, check out our .
Responsibilities
- Build knowledge about digital marketing/advertising, Google products, participants offerings, and industry vertical and stay current in the advertising environment and engaging landscape through required training and other resources.
- Develop growth plans for advertisers through collaboration with industry managers from in-market cross-functional teams.
- Create and support multi-product solution promotions and collaborate with in-market business teams to create a growth strategy for potential advertisers.
- Draw insights from data analysis, provide data motivated recommendations to customers and leadership based on analysis.
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