Product Marketing Manager, Consumer Apps

2 Days ago • 6 Years + • Marketing

Job Summary

Job Description

This Product Marketing Manager role focuses on Google's consumer apps in Japan. Responsibilities include driving go-to-market strategy, conducting business analytics to measure marketing impact, collaborating with internal and external stakeholders, and developing efficient marketing operational processes. The successful candidate will be fluent in English and Japanese, possessing strong communication and problem-solving skills. Experience in developing and executing integrated marketing campaigns is essential. The role involves working with cross-functional teams across sales, communications, legal, and product development.
Must have:
  • 6+ years marketing experience
  • Fluent in English and Japanese
  • Strong analytical and communication skills
  • Experience in go-to-market strategy
  • Cross-functional team collaboration
Good to have:
  • Experience with financial metrics
  • Project management experience
  • Brand strategy development
  • Experience with Google's consumer apps

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Ability to communicate in English and Japanese fluently to support client relationship management in this region.

Preferred qualifications:

  • Experience with financial metrics, analytics, and using data to inform marketing or product strategy.
  • Experiences in managing projects that involve internal stakeholders and external partners.
  • Excellent written and verbal communication skills with the ability to solve problems.
  • Experience in developing and executing quality brand strategy with execution, and integrated campaigns.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

This role requires interactions in English and Japanese with local internal and external stakeholders.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Drive the Go-to-market strategy, plan, and execution for Google's consumer apps in Japan, using research and insights throughout the process.
  • Conduct business analytics to support Marketing strategy, impact, and measurement.
  • Work with various stakeholders, including internal cross-functional teams, external agencies, and external partners, communicating proactively and solving problems collaboratively.
  • Identify and develop marketing operational processes to overall organizational efficiency and effectiveness.

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About The Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

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