Product Marketing Manager, Consumer Apps
Job Summary
Job Description
- 6+ years marketing experience
- Fluent in English and Japanese
- Strong analytical and communication skills
- Experience in go-to-market strategy
- Cross-functional team collaboration
- Experience with financial metrics
- Project management experience
- Brand strategy development
- Experience with Google's consumer apps
4 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Ability to communicate in English and Japanese fluently to support client relationship management in this region.
Preferred qualifications:
- Experience with financial metrics, analytics, and using data to inform marketing or product strategy.
- Experiences in managing projects that involve internal stakeholders and external partners.
- Excellent written and verbal communication skills with the ability to solve problems.
- Experience in developing and executing quality brand strategy with execution, and integrated campaigns.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
This role requires interactions in English and Japanese with local internal and external stakeholders.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive the Go-to-market strategy, plan, and execution for Google's consumer apps in Japan, using research and insights throughout the process.
- Conduct business analytics to support Marketing strategy, impact, and measurement.
- Work with various stakeholders, including internal cross-functional teams, external agencies, and external partners, communicating proactively and solving problems collaboratively.
- Identify and develop marketing operational processes to overall organizational efficiency and effectiveness.
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