About the job

SummaryBy Outscal

Build and manage a global community for a VR fitness company. Must have experience in community strategy, user research, and scaling communities.

Community Lead

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.


TLDR

At FitXR, our community is everything, and we’re searching for a passionate Community Lead to deepen our connection with our users. If you’re all about building strong relationships, making a real impact, and owning community strategy and management, this role is for you.

As the Community Lead at FitXR, you’re more than a typical community manager. You’ll be the voice of our members, driving their needs straight to our product and marketing teams. You’ll craft and execute a strategy that scales and engages our community, making sure their voices shape everything we do.

This isn’t just a role—it’s a chance to own the full user relationship, from first impressions to long-term engagement. You’ll push for changes that benefit the community and align with our company goals, all while learning from user research to ensure we’re always building with our users in mind.


What you’ll find here 

  • A rare opportunity to shape and grow a passionate global community

  • The chance to work at the intersection of product, marketing, and customer experience in a fast-growing, innovative company whose mission is about enabling users to live healthier lives.

  • Strong foundations, but an openness to challenge and improve

  • A highly invested senior leadership team who believes our community is the centre of our success

  • A culture built on delivering greatness, sharing feedback and trying new things - you’ll have the space to experiment

  • A collaborative and mission-driven team dedicated to making fitness more fun, accessible, and engaging for everyone.

  • An excellent benefits package - see below

Where you’ll spend your time

  • Develop and implement a clear community strategy, focused on how we manage, engage, and scale a primarily US-based but global community.

  • Build and grow initiatives like the Community Ambassador and Spotlight programs to engage and empower key community members.

  • Own UXR efforts alongside our data and product teams, ensuring we deeply understand our community’s needs, challenges, and desires. You’ll represent the voice of our users to product and marketing teams, advocating for them every step of the way.

  • Collaborate closely with product to ensure customer feedback drives product improvements and aligns with the overall company vision.

  • Be the escalation point for customer concerns, queries, and issues, ensuring users feel heard and supported.

  • Foster and manage a positive, supportive community, responding to feedback and building an environment where users feel valued and empowered.

  • Engage users across multiple channels, from social platforms to direct communication, keeping them informed and involved in FitXR’s growth.

  • Serve as a storyteller, communicating product changes and updates to the community in ways that build excitement and engagement.

  • Ensure that every interaction with the community feels personal and intentional, making FitXR’s product journey transparent and inspiring.

We’d love to see from you

    • Impact-driven: You have a passion for building deep, meaningful relationships with users and understand the power of community in shaping product and brand. You want to drive real change and take ownership of that relationship from start to finish.
    • Strategic thinker: You’ve got a knack for thinking strategically about how to scale and manage a global community, and you know how to translate user research into actionable insights for product teams.
    • Full-stack community management: You understand that the community is more than just responding to feedback—it’s about nurturing the entire relationship with our users, ensuring they feel valued from the moment they join FitXR.
    • Strong collaborator: You’re a strong advocate for the voice of the customer and have experience working closely with product and marketing teams to ensure community insights lead to impactful changes.
    • Excellent communication skills: You’re a natural communicator, able to tell the story of FitXR’s product evolution in a way that engages and excites our users.
    • Ideal prior experience:
      • Experience building and scaling 0-1 global communities, ideally in a subscription business (even better if in the fitness or wellness industries!)
      • Familiarity with community management and social media platforms.
      • Experience in user research and translating feedback into product improvements.

Our mission is to make the world a healthier place with the world's most loved fitness product: to create a Movement for Movement. To build inclusive products, we need to build an inclusive team. Please know that this list is indicative and that we would still love to hear from you even if you feel you only are a 75% match. Skills can be learnt, diversity cannot. We promote a diverse and inclusive culture at FitXR.

Logistics 🛠

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

  • Initial screen with the talent team

  • Hiring Manager / technical interview

  • Collaborative task stage

  • Founder / Exec Interview

Some roles will have extra stages but we’ll let you know as early as possible if so.

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.


Benefits 🌱

As well as being fully remote, our benefits include:

🏝 Unlimited annual leave

📈 Stock options - everyone is an owner

🌱 £800 per annum learning budget and £400 home office setup budget

🧘 £900 per annum wellbeing budget (Private Health Insurance available)

🤗 Annual company retreat & regular get togethers

💻 VR headset

👶 12 weeks full paid family leave

About The Company

FitXR is a fitness technology company working at the cutting edge of VR and MR. We’re a funded scale-up on a mission to impact more lives than any other fitness company, and build a healthier world for everyone.  


We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $40m from top investors such as Maveron, Hiro, BoostVC and TriplePoint.


We’re a remote-first team of just under 100 people from across the US, UK, and Spain, and we’re committed to making it simpler and more enjoyable for people to get moving. We believe that anybody can fall in love with fitness and make movement part of their life. 


We’re guided by our Principles of Play: eight core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory. 


The FitXR app contains a growing range of fitness studios, where members can choose from box workouts with world-class trainers like Olympian Nicola Adams, powerful HIIT workouts, and immersive dance classes. While nothing compares to trying it yourself, you can watch a trailer here: https://youtu.be/I_jdov6lU-0


FitXR is available on Meta Quest 2 and has been downloaded by over a million people worldwide. Featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.  

United Kingdom (Remote)

United Kingdom (Remote)

Spain (Remote)

Spain (Remote)

United Kingdom (Remote)

Spain (Remote)

United Kingdom (Remote)

United Kingdom (Remote)

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