Executive/ Sr. Executive - Digital Publishing, Youth & English Entertainment

3 Days ago • 2-3 Years

About the job

Summary_{By Outscal}

The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and café franchises too. MTV Beats is the popular choice for Bollywood and Pop music for television audiences across urban Hindi markets. Vh1, Comedy Central and Colors Infinity round up the international content offering bouquet – from music to multi-genre entertainment – for the upscale urban youth. While the YME cluster has a very active and engaged user base on OTT and Social Media platforms, the business has already pivoted towards being future-ready, with digital-first brands like Fully Faltoo and KaanPhod Music. In a nutshell, the YME Cluster is a lean, agile, modular and consumer-focused team creating platform-agnostic content for the Indian youth.

What will you do ?

Content Curation: Plan, create, and regularly update trays and tiles on JioCinema for MTV, ensuring a visually appealing and engaging user experience
Business Team Engagement: Actively engage with MTV marketing & programming team to amplify upcoming shows, episodes, events, and twists related to their content on JioCinema, fostering collaboration for effective promotion
Promotion Innovation: Implement inventive on and off-deck promotional methods to drive heightened conversion, utilizing creative approaches to captivate and expand the viewer base
Coordination: Collaborate with JioCinema Product & Technology teams and content ingestion teams to coordinate improvements to the system, ensuring seamless content delivery and optimal user experience
User Experience Enhancement: Evaluate and enhance user experience through the effective creation and utilization of metadata, ensuring that content discovery is intuitive and aligns with user preferences
Feature Implementation: Develop and implement supplementary features based on metadata insights to optimize content discovery, contributing to an enriched and personalized user journey
Reporting: Provide weekly/monthly reporting on publishing performance

Who should apply for this role ?

Experience: The ideal candidate should have a solid work history, encompassing 2-3 years of experience in category management, content marketing, curation, editorial, and social media marketing within the entertainment industry.
Pop culture enthusiast: seeking a content aficionado in reality, adventure, romance, horror, sports, music, gaming, youth drama, comedy, etc., to curate engaging content and stay ahead of cultural trends on our platform.
Collaboration Expertise: must demonstrate substantial experience in collaborating with distributed and diverse teams.
Passion for Entertainment: An authentic passion for entertainment content is a non-negotiable requirement. The candidate should possess an innate understanding of 'what works' specifically in Indian entertainment, reflecting a genuine love for the industry and its diverse offerings.
Communication Prowess: Exceptional communication skills are essential. The candidate should be adept at delivering high-quality communications with stakeholders, ensuring clarity, and fostering positive and effective relationships
Attention to Detail and Commitment to Excellence: The candidate must exhibit a meticulous attention to detail and an unwavering commitment to high-quality output. This dedication ensures that tasks and projects are executed with precision, adhering to the highest standards of quality and excellence

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.

---

Disclaimer

Please be advised that Viacom18 Media Private Limited does not solicit or demand any kind of deposits, fees, charges, payments, remuneration from candidates in lieu of any jobs or internships whether full time or fixed term. Our hiring is purely based on principles of meritocracy. Viacom18 shall not be liable or responsible for any kind of direct or indirect loss incurred or damage suffered as a result of individuals dealing with such unauthorized entities for fake offer letters. We urge you to be vigilant and not fall prey to fake recruitment.