Marketing Operations Specialist

1 Week ago • All levels

Job Summary

Job Description

Fortra is seeking a Marketing Operations Specialist to support the marketing organization. This role involves assisting with projects related to CRM and Marketing Automation tools, lead conversion, and data entry. The specialist will be involved in form and landing page creation, webinar setup, and data cleanup. Responsibilities include routing leads to the sales team, making process improvement recommendations, and assisting with data exports for marketing analytics. Collaboration with the marketing operations team on system updates and migrations is also required.
Must have:
  • Bachelor’s degree in Marketing or related field
  • Knowledge of marketing fundamentals
  • Strong project management skills
  • Excellent communication skills
  • Ability to work both in a creative and structured environment
Good to have:
  • Experience working with Pardot, HubSpot, and/or Marketo
  • Familiarity with Salesforce and/or Microsoft Dynamics
Perks:
  • Competitive benefits and salaries
  • Personal and professional development opportunities
  • Flexibility

Job Details

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more

At Fortra, we’re breaking the attack chain. Ready to join us? 

Fortra is looking for a Marketing Operations Specialist to join the team. This individual will assist with a variety of marketing operations projects related to our CRM (Customer Relationship Management) and Marketing Automation Tool and perform lead conversion and data entry into our systems.  This position will support the entire Fortra marketing organization and is part of the Marketing Operations team, reporting to the Marketing Operations Manager. 

WHAT YOU'LL DO

  • Assist with projects in our marketing automation system including but not limited to form and landing page creation, and data cleanup
  • Assist with the setup and scheduling of webinars, and act as a subject matter expert for marketing team members
  • Perform data entry into our CRM through lead imports and manual creation as needed 
  • Monitor and review incoming leads queue and promptly route to the sales team for follow-up 
  • Make recommendations for improvement or enhancement to processes to ensure standards in data entry and collection
  • Incorporate team and manager feedback on assigned projects to ensure success
  • Assist with data exports and reporting requests as needed to give the team visibility into marketing analytics and performance 
  • Collaborate with marketing operations team on various marketing projects and assignments related to system updates and migrations as necessary

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Advertising, Business, or related field
  • One year of related marketing experience preferred
  • Knowledge and understanding of marketing fundamentals
  • Self-starter and problem-solver
  • Strong project management skills with high attention to detail preferred
  • Ability to work well individually and as part of a team
  • Excellent communication and time management skills
  • Ability to work both in a creative environment as well as a structured, process-driven one
  • Experience working with Pardot, HubSpot, and/or Marketo is a plus
  • Familiarity with Salesforce and/or Microsoft Dynamics is a plus

3311

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

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