Marketing Specialist

undefined ago • 3-5 Years • Marketing

Job Summary

Job Description

Level Infinite, Tencent's international game brand, seeks a Marketing Specialist to drive marketing for new content-based products. The role involves planning and executing creative campaigns, formulating and iterating content channel strategies for user growth on platforms like Douyin and Bilibili, and managing KOL content marketing from planning to execution. This position is crucial for expanding our global player base and fostering community engagement for popular titles like PUBG MOBILE and Honor of King.
Must have:
  • Responsible for marketing new content-based products, including creative campaign planning and execution.
  • Responsible for user growth, including content channel strategy formulation, implementation, and iteration, to achieve data growth.
  • Responsible for KOL content marketing planning, creative design, and execution.
  • 3-5 years of game marketing experience.
  • Core experience in content channel distribution.
  • Familiarity with user growth on content channels like Douyin and Bilibili.
Good to have:
  • Passion for games
  • Experience with sandbox and SOC game genres

Job Details

Team Introduction

Level Infinite is Tencent's international game business brand, dedicated to bringing fun and authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community, promoting sharing and communication.

Level Infinite provides a series of support and services to partner studios, helping them unleash the potential of their products.

Level Infinite's published products include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40K: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and Youtube.

Job Responsibilities

About Level Infinite

Level Infinite is Tencent's international game business brand, dedicated to bringing fun and authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community, promoting sharing and communication.

Level Infinite provides a series of support and services to partner studios, helping them unleash the potential of their products.

Level Infinite's published products include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40K: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and Youtube.

Job Responsibilities

1. Responsible for marketing new content-based products, including creative campaign planning and execution;

2. Responsible for user growth, including content channel strategy formulation, implementation, and iteration, to achieve data growth;

3. Responsible for KOL content marketing planning, creative design, and execution.

Job Requirements

1. 3-5 years of game marketing experience, with core experience in content channel distribution, familiar with user growth on content channels like Douyin and Bilibili;

2. Passionate about games, bonus points for sandbox and SOC game enthusiasts;

3. Keen market sense, creative, able to quickly grasp game user preferences, and a deep understanding of the game content ecosystem;

4. Possess good communication and coordination skills and execution ability, good at multi-threaded, cross-team communication and collaboration.

Similar Jobs

Fugo Games - Marketing Specialist

Fugo Games

İstanbul, Türkiye (On-Site)
11 Months ago
Windranger Labs - Ecosystem Marketing Specialist

Windranger Labs

Central Sulawesi, Indonesia (On-Site)
11 Months ago
Norsfell - Marketing Specialist

Norsfell

Montreal, Quebec, Canada (Hybrid)
11 Months ago
Adobe - Product Marketing Specialist/Mgr 4

Adobe

Noida, Uttar Pradesh, India (On-Site)
11 Months ago
Gulliver's Games - Performance Marketing Specialist

Gulliver's Games

İstanbul, Türkiye (On-Site)
11 Months ago
Amber - Marketing Specialist

Amber

Guadalajara, Jalisco, Mexico (On-Site)
11 Months ago
Evolution - Performance Marketing Specialist

Evolution

Birkirkara, Malta (On-Site)
11 Months ago
Evolution - Product Marketing Specialist - Live Casino

Evolution

Riga, Latvia (On-Site)
11 Months ago
Sorare  - Affiliate Marketing Specialist - Freelance

Sorare

Paris, Île-de-France, France (Remote)
11 Months ago
Nintendo - Experiential Marketing Specialist (Event Producer)

Nintendo

Redmond, Washington, United States (Hybrid)
1 Year ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Shenzhen, Guangdong Province, China

Riot Games - Game Designer, Narrative (Contractor)

Riot Games

Shanghai, Shanghai, China (On-Site)
10 Months ago
Riot Games - QA Engineer (Contractor)

Riot Games

Shanghai, Shanghai, China (On-Site)
10 Months ago
Thatgamecompany - Marketing Manager (Europe)

Thatgamecompany

Shanghai, Shanghai, China (Remote)
10 Months ago
Keywords Studios (Player Support) - Workday Integrations, Security & Reporting People Technology Partner

Keywords Studios (Player Support)

Chengdu, Sichuan, China (Remote)
10 Months ago
Keywords Studios (Player Support) - Workday Integrations, Security & Reporting People Technology Partner

Keywords Studios (Player Support)

Beijing, Beijing, China (Remote)
10 Months ago
Unity - Accounts Receivables Specialist (6 Months Contract)

Unity

Shanghai, Shanghai, China (On-Site)
10 Months ago
Electronic Arts - Client Engineer

Electronic Arts

Shanghai, Shanghai, China (On-Site)
10 Months ago
Keywords Studios (Player Support) - Workday Integrations, Security & Reporting People Technology Partner

Keywords Studios (Player Support)

Shanghai, Shanghai, China (Remote)
10 Months ago
Keywords Studios (Player Support) - Workday Help and Knowledge Management People Technology Partner

Keywords Studios (Player Support)

Chengdu, Sichuan, China (Remote)
10 Months ago
Keywords Studios (Player Support) - Workday Help and Knowledge Management People Technology Partner

Keywords Studios (Player Support)

Beijing, Beijing, China (Remote)
10 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Ubisoft - Executive Communications Manager (F/H/NB)

Ubisoft

Paris, Île-de-France, France (Hybrid)
10 Months ago
Ubisoft - Executive Communications Manager (W/M/NB)

Ubisoft

Paris, Île-de-France, France (Hybrid)
10 Months ago
Rockstar Games - Senior Manager, Communications Operations

Rockstar Games

New York, New York, United States (On-Site)
10 Months ago
DECA Games - Video Marketing Artist (m/f/d)

DECA Games

(Remote)
10 Months ago
Keywords Studios (Player Support) - Creative Operations Manager - Waste Creative

Keywords Studios (Player Support)

London, England, United Kingdom (Hybrid)
10 Months ago
Uken Games - Product Marketing Manager

Uken Games

(Remote)
10 Months ago
Activision - Senior Manager, Digital Commercial Marketing

Activision

Santa Monica, California, United States (On-Site)
10 Months ago
Newzoo - Design Intern

Newzoo

Amsterdam, North Holland, Netherlands (Hybrid)
10 Months ago
Electronic Arts - Product Marketing Manager

Electronic Arts

Toronto, Ontario, Canada (On-Site)
10 Months ago
Electronic Arts - Brand Intern

Electronic Arts

Marina Del Rey, California, United States (Hybrid)
10 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

Paris, Île-de-France, France (On-Site)

Los Angeles, California, United States (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Bellevue, Washington, United States (On-Site)

Munich, Bavaria, Germany (On-Site)

View All Jobs

Get notified when new jobs are added by Tencent

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug