Brand Public Relations Manager
Job Summary
Job Description
The Brand Public Relations Manager will be responsible for the operation and maintenance of Lilith's official WeChat public account, website, and Bilibili account, using official content as a high-quality source for external communication. This includes proactively initiating and flexibly supporting the PR needs of various projects within the company, employing both defensive and proactive PR strategies, and establishing an overall PR schedule for the company. Additionally, the manager will regularly review the company's overall brand reputation/public opinion and the player's feedback on specific projects, assisting in adjusting the company's PR strategic direction.
Must have:
- Operate and maintain official social media accounts and websites.
- Initiate and support PR for company projects.
- Develop and manage company PR schedule.
- Review brand reputation and public opinion.
Job Details
1、运营维护莉莉丝官方公众号、官网、B站账号，将官方内容作为高质量源头窗口对外输出。 2、主动发起并灵活支持公司内各项目PR需求，做防御式PR和主动PR两种option，并制定公司PR整体排期。 3、定期review公司品牌整体口碑/舆情，及分项目玩家口碑状态，辅助调整公司PR战略方向。
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