Game Publishing Brand/Marketing Planner

This role involves developing and executing comprehensive marketing strategies for game products in the domestic Chinese market. Responsibilities include formulating market strategies, planning marketing campaigns, managing advertising and content creation, implementing marketing campaigns across various channels (including advertising, content marketing, and channel partnerships), and evaluating campaign performance. The ideal candidate will possess 3+ years of experience in game marketing, a deep understanding of the gaming industry and its target audiences, strong communication and collaboration skills, and the ability to manage projects effectively. Experience with IP game marketing is a plus.