Principal Product Manager, Marketing Solution

1 Day ago • 5 Years +

Job Summary

Job Description

The Principal Product Manager will lead the development of video tools for marketers, focusing on integrating Vimeo into existing workflows and increasing ROI. Responsibilities include creating a multi-year product strategy aligned with the company's broader strategy, conducting market research, monitoring product performance, and collaborating with various teams to define and measure success. The ideal candidate will possess experience in analytics, integrations, and marketing technology. They will also be responsible for building long-term vision and roadmaps. The role involves understanding customer needs, utilizing feedback channels, and formulating business questions to inform prioritization.

Must have:

5+ years of Product Management experience in a B2B SaaS company.
Experience building long-term vision and roadmaps.
Understanding of customer feedback and needs.

Good to have:

Experience building integration-oriented products and working with APIs.
Experience with marketing technologies.

7 skills required

7 skills required for this role

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Job Details

Vimeo is looking for a Principal Product Manager to join our Enterprise Solutions team and lead development on video tools for marketers and marketing teams. This role owns a collection of products that empower marketers to integrate Vimeo into their existing workflows and get more ROI out of their video content. Investment areas include innovative content repurposing tools, marketing analytics capabilities, and integrations including content ingestion and marketing automation.

Our ideal candidate has a proven track record working on analytics, integrations, and/or an understanding of the marketing technology landscape.

What you will do:

Lead product strategy: Create and execute a multi-year strategy for Vimeo's offerings for marketers, aligned with broader company strategy.
Understand the customer: Conduct market research, user interviews, and surveys to understand the pain points and aspirations of marketers.
Monitor performance: Track key product metrics and analyze user behavior to identify areas for improvement.
Collaborate with cross-functional teams: Partner with marketing, sales, support, business intelligence, and other teams to define and measure success.

Skills and knowledge you should possess:

Product management experience: 5+ years of PM experience in a B2B SaaS company, leading teams of engineers and designers in building impactful products.
Strategic thinking: Experience building long-term vision and roadmaps based on user/business needs and complexity. Ability to balance near-term impact, long-term investment, and tech debt.
Customer empathy: Understanding of the benefits and tradeoffs of using different feedback channels. Ability to apply tools such as personas or JTBD where needed.
Data fluency: Ability to formulate business questions and collect relevant data to inform roadmap prioritization. Can define sensible metrics and articulate how project outcomes tie to those metrics.

Communication and influence: Ability to build support for initiatives with their immediate team, cross-org stakeholders, other PMs, and executives.

- Experience building integration-oriented products, and working with API.
- Experience with marketing technologies that deal with managing, distributing, and analyzing content ( e.g. DAM, CMS, Marketing Automation, CRM, Google Analytics, Ads manager, etc.)

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.