Analytical Lead, Large Customer Sales
Job Summary
Job Description
- 8+ years experience in media analytics or related fields
- Experience with marketing measurement and attribution
- Client-facing experience and relationship management
- Data analysis, insight generation, and presentation skills
- Google Ads and Analytics expertise
- Experience with MMM and MTA
- Experience performing marketing experiments and ROI modeling
- Experience working with Google Marketing Platform
- Bonus
- Equity
- Benefits
7 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- 5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- 5 years of experience in a client-facing role influencing across levels.
- Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will use data and insights to solve problems that meaningfully transform their businesses and help achieve their objectives. You will foster and lead relationships with client marketing, strategy, and analytics stakeholders. With your communication skills, you will construct thoughtful, inspirational points of view that influence key decision makers while also being able to properly handle objections. You will be a collaborative team player, build trust and motivate change both internally and externally.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $118,000-$174,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Responsibilities
- Provide support and consulting on client's/partner’s strategy in the areas of sales, marketing or product development, and translate data into answers to business questions or insights to facilitate business decision-making.
- Develop and own investigative modeling for key client/partner projects, apply or customize investigative tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
- Collaborate with Sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
- Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/investigative stakeholders on the client’s/partner’s side.
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