Print Strategy Lead

3 Months ago • 5 Years + • Product Management

Job Summary

Job Description

As the Print Strategy Lead at Canva, you'll shape and execute Canva Print's strategies, including new product launches, B2B expansion, and other strategic priorities. Key responsibilities involve collaborating with leadership to define strategic direction, driving merchandising strategy, identifying new product categories, analyzing product performance post-launch, and collaborating with cross-functional teams for successful product launches. You will also analyze existing Print SKUs, promote high-performing ones, and strategize on international and B2B growth. Deep understanding of the business, competitive landscape, and industry trends is crucial. This role demands strong analytical, strategic, and cross-functional alignment skills.
Must have:
  • 5+ years experience in strategy, consulting, or finance
  • Strategic thinking and problem-solving skills
  • Data-driven decision-making and analysis
  • Successful strategy execution track record
  • Cross-functional collaboration and communication
Perks:
  • Competitive salary and benefits
  • Equity packages
  • Inclusive parental leave
  • Vibe & Thrive allowance
  • Flexible leave options

Job Details

Job Description

About the Product Growth Supergroup

At Canva, the Product Growth Supergroup is focused on driving adoption and engagement across all user segments globally. By fostering an innovative and experimental culture, the team ensures users find value in Canva at every stage of their journey. From self-serve experiences to strategic product growth initiatives, the supergroup plays a pivotal role in making Canva an indispensable tool for millions.

The Print team within this supergroup is on a mission to win the hearts and minds of small businesses and empower users to bring their designs to life. Through innovative and scalable solutions, we aim to make print as seamless and delightful as designing on Canva.

About the Role

As the Print Strategy Lead, you’ll play a critical role in shaping and executing Canva Print’s strategies across launching new products and categories, how we tackle the B2B opportunity, and how we consider other strategic priorities to continue to grow the business. You’ll collaborate closely with the leadership team to shape the strategic direction and performance of key business areas for Canva Print.

What you’ll do

  • Collaborate closely with Canva Print leadership team to shape the strategic direction and performance of key business areas for Canva Print
  • Drive and execute merchandising strategy for Canva Print Products
    • Identify new products and categories Print should enter and further invest in to unlock revenue and TAM using both qualitative and quantitative inputs (e.g., data, market research, internal assessment of revenue opportunity for Print, needs of existing Print user base, Print strategic direction)
    • Analyze performance of products post-launch and incorporate learnings into future product decisions and launches
    • Collaborate with teams across Product, Engineering, Design, Data, Ops, & Marketing to prepare for launch of new products to ensure they succeed and accomplish original goals intended
    • Analyze performance of existing Print SKUs on an ongoing basis; collaborate with broader Print team to build and execute strategies to promote high-performing SKUs
  • Drive strategy, analysis, and execution of other key strategic areas within Canva Print (e.g., international strategy, B2B strategy)
  • Deep dive into the critical drivers of the business and analyze performance of existing programs, identifying opportunities for growth and innovation
  • Deeply understand the business and competitive landscape; Stay up-to-date with industry trends, new print technologies, and best practices to continuously evolve the print strategy.

What we're looking for

  • 5+ years experience in management consulting, business strategy or operations, investment banking, venture capital, and/or private equity
  • Strategic, first principles thinker - Ability to take end-to-end ownership of large, ambiguous problems and break them down into clear, actionable plans
  • Data-driven and analytical - Strong problem-solver who can break down problems and diagnose root causes. Uses data to inform strategic decisions.
  • Track record of successfully executing strategies and recommendations - Can operationalize strategy into plans and execution.
  • Operational, practical, and results-driven - Ability to develop actionable plans that are grounded in real-world practicality, ensuring strategies are not only innovative but also feasible and aligned with operational capabilities.
  • Ability to drive cross-functional alignment - Strong communicator who is able to work and drive alignment across all levels and teams.
  • Hands on & humble - Humble and scrappy. Enjoys digging into the data and details and being a player coach when needed.

Why Join Canva:

  • Opportunity to work in a fast-growing, innovative, and dynamic environment.
  • Competitive salary and benefits package.
  • Collaborative and inclusive culture where your ideas and contributions are valued.
  • Chance to be part of a company committed to making a positive impact on the world through design and creativity.
  • If you're passionate about business development, have a knack for building strategic partnerships, and want to be part of a creative and driven team at Canva, we'd love to hear from you!

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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