Retention & Loyalty Executive
About the job
SummaryBy Outscal
About the role
- CRM Executive will be involved in all aspects of the retention process: market research, analysis and strategy, campaign planning, creative and content development, and campaign performance review.
- All the tools of the marketing mix will be at your disposal including email, direct mail, customer inbox, and SMS as well as the development of event-specific micro-sites and content. Candidate will have to be highly capable of delivering multi-channel CRM on priority and under pressure.
Job Responsibilities
- Understand Customer Contact Strategy
- Ownership of Monthly CRM Calendar
- Campaign Planning
- Keep improving Creativity while executing campaigns
- Maintain deadlines for processes (Creative’s/Data/Design/Promotions)
- Coordinating with internal teams
- Campaign Execution and Campaign Performance Trackers
- Deliver on priority Ad-hoc campaigns
- Optimising campaign performance
- Good overall knowledge in product areas
- Punctuality to deadlines
- Agent’s training in terms of Product knowledge and Campaign Objective
- Low error rate
- Time Management
- Analyse campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion. Post Campaign Analysis
- Send weekly / monthly reports to management on all activity and performance
- Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign open rates.
About The Company
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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