Retention & Loyalty Executive
Job Summary
Job Description
Job Details
About the role
- CRM Executive will be involved in all aspects of the retention process: market research, analysis and strategy, campaign planning, creative and content development, and campaign performance review.
- All the tools of the marketing mix will be at your disposal including email, direct mail, customer inbox, and SMS as well as the development of event-specific micro-sites and content. Candidate will have to be highly capable of delivering multi-channel CRM on priority and under pressure.
Job Responsibilities
- Understand Customer Contact Strategy
- Ownership of Monthly CRM Calendar
- Campaign Planning
- Keep improving Creativity while executing campaigns
- Maintain deadlines for processes (Creative’s/Data/Design/Promotions)
- Coordinating with internal teams
- Campaign Execution and Campaign Performance Trackers
- Deliver on priority Ad-hoc campaigns
- Optimising campaign performance
- Good overall knowledge in product areas
- Punctuality to deadlines
- Agent’s training in terms of Product knowledge and Campaign Objective
- Low error rate
- Time Management
- Analyse campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion. Post Campaign Analysis
- Send weekly / monthly reports to management on all activity and performance
- Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign open rates.
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About The Company
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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