Senior Product Marketing Manager

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.

As the Senior Manager of Mobile Product Marketing, you will lead the Product Marketing and Marketing Strategy efforts for one of EA Mobile’s top games or franchises. You will develop go-to-market strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. Finally, you will serve as Growth’s point person managing our most vital strategic partnership with our studio teams. This role will report to the Director of Product Marketing.

Responsibilities:

• Own and deliver the marketing strategy for your title or franchise. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles
• Drive Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycle
• Build relationships with leaders focused on your titles including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal
• Create data-driven marketing strategies to capture target audiences and increase market share
• Build “test-measure-learn” into all campaign strategies to connect activations to measurable results and goals
• Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
• Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services
• Conduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing’s strategies and campaigns
• Collaborate with studio to develop roadmaps that align with acquisition, engagement and growth strategies
• Partner with Studio and Creative to inform our creative strategy and produce key assets
• Partner with finance and operations on budget management for brand programs

Qualifications:

• Knowledge of and or deep passion for mobile gaming
• Bachelor’s Degree or equivalent in business or related field
• 5+ years of experience in mobile marketing, product marketing, or brand marketing
• Analytical marketer who can translate data into actionable insights
• Experience managing a cross-functional team
• Integrated Marketing experience including paid, owned, and organic channels.
• Strong project management skills
• Experience with influencer marketing