Producer, Marketing

1 Month ago • 2-5 Years • Marketing • Game Production

Job Summary

Job Description

The Marketing Producer plays a crucial role in the production and delivery of video and design assets for EA's gaming franchises (The Sims, Battlefield, Apex Legends, EA SPORTS FC). Responsibilities include managing the production process from ideation to deployment, collaborating with internal and external teams, creating schedules and tracking assets, leading asset discussions with senior partners, filtering feedback, sourcing in-game assets, managing music licensing, coordinating with Legal and Localization teams, and resource allocation. The ideal candidate will have mid-senior level experience in content production, experience leading integrated creative campaigns, excellent communication skills, and the ability to manage time and budgets effectively. The role requires strong collaboration, creative problem-solving, and a deep understanding of the entertainment industry.
Must have:
  • Mid-senior level production experience (CG, animation, VFX)
  • Full-cycle integrated campaign experience
  • Excellent communication & scheduling skills
  • Budget management and resource allocation
  • Collaboration with developers and vendors

Job Details

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our franchises and experiences, including The Sims, Battlefield, Apex Legends, and EA SPORTS FC. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Marketing Producer plays an essential role at the intersection of production and creative. By fostering close relationships with content creators and constantly communicating with partners, you will guide the production of assets from creation to deployment.

Reporting to the Lead Producer for Battlefield.

Responsibilities

  • You will organize the production and delivery of video and design assets such as Brand Identity, Key Art, trailers, and screenshots.

  • You guide and manage the other team members through ideation, design process, and creative execution.

  • You will connect and maintain a positive relationship internal teams.

  • You will create and communicate content production schedules, maintain the tools we use daily, and track all assets and approvals.

  • You will communicate asset vision and creative to the team, and actively update them during the creative process, sometimes across multiple franchises.

  • You will lead asset discussions and meetings with senior partners across brand, dev, comms, strategy, campaign, and video to understand asset challenges better while identifying creative solutions in an actionable way.

  • You will filter notes from the Creative Lead and other partners, ensuring team members understand the feedback and action promptly.

  • You will source in-game assets for vendors, working with game producers to understand asset availability.

  • You will initiate music licensing and composition requests with our music group and confirm usage, timeline, and artist credits.

  • You will send assets to the Legal team and ESRB for review.

  • You will sync with our Localization team to confirm the on-time delivery of localization projects and assets.

  • You can forecast and allocate resources for upcoming fiscal +/- 5 %

Qualifications

  • Mid-senior level experience in production (CG, animation, VFX production, or similar).

  • You led content production for a full-cycle integrated creative campaign from concept to deployment, ensuring on-time delivery and budget adherence.

  • You communicate schedules, status, risks, challenges, and solutions throughout the organization.

  • You work well under time and budget constraints and look for ways to support the team.

  • You are a master of influence, carefully balancing creative excellence with on-time delivery while following budget constraints and looking for savings.

  • You have experience working with developers and vendors.

  • Can distill complex plans down to their path and essential milestones.

  • You are willing to travel occasionally.

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About The Company

We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.

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