Product Marketing Manager

Description

Product Marketing Manager, Bangalore, India

Responsibilities

• • Visit customers to collect market and technology information and establish long-term business
  • Gather, compile and report market intelligence including trends, competition, and key market needs
  • Manage the technical and commercial information flow between local team and PI headquarter
  • Interface with senior people in government and industry forums to influence decision making
  • Good public speaking skill to represent the company at local conferences and forums
  • Identify new high value opportunity for PI products in the Indian market
  • Define and align appropriate marketing activities including trade shows in cooperation with MarCom
  • Work Closely with local sales and channel partners  
  Requirements
  Drive demand creation and implement the product marketing strategy in India for PI’s AC-DC and motor drive IC products
  • University degree in applied science, Electrical Engineering is a plus
  • ~5 year or more industry experience
  • Strong technical understanding of AC-DC power semiconductor ICs
  • Prior experience and understanding battery chargers for 2-Wheeler and motors drives in applications, such as air-conditioner, clothes washer, BLDC ceiling fan and kitchen appliances in India is a plus
  • Proven ability to work with OEMs and ODMs from promotion to production
  • Good written and oral communication skill is a must
  • The position requires domestic and some international travel
  Drive demand creation and implement the product marketing strategy for motor drive solutions.
• Gather, compile and report market intelligence including trends, competition, and key market requirements.
• Articulate regional specific use cases and needs and define next generation product features. 
• Develop technical documents e.g. application notes and papers, represent the company at local conferences and forums.
• Visit customers and distribution partners to collect market and technology information and establish long-term business relationship
• Identify and create value proposition for new high value opportunity markets, provide training and collaterals to Sales for effective sale.
• Manage the technical and commercial information flow between local teams and the headquarters.
• Define and align appropriate marketing activities including trade shows, advertising in cooperation with MarCom and Marketing
• Train channel partners, customers, and local sales organization
• Able to concisely report at any time the state of the business and strategy  

Requirements

• University degree or University of applied science degree
• 8 years of relevant experience.
• Good technical understanding of motor technologies, motor control algorithm techniques and motor drive solutions, for example Integrated Power modules, Discrete and Half-Bridge architectures.
• Proven ability to handle major accounts projects from promotion to production while interfacing with different teams
• Good command of spoken and written English
• The position requires domestic and some international travel