Location Based Entertainment EMEA Director

Find a job that lets your imagination run wild!

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.  

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us! 

About the role

We are seeking an entrepreneurial Director of Licensing for EMEA to drive the growth of WildBrain CPLG’s Location-Based Entertainment (LBE) licensing business across Europe and the Middle East. The ideal candidate will have extensive experience in licensing, business development, and revenue generation within the experience industry. This role requires effective collaboration with real estate investors, developers, and operators, utilizing commercial acumen to structure deals that align with investment goals and the Licensor’s brand strategy. A deep understanding of the leisure and entertainment sectors, and how brand licensing can deliver impactful, measurable transformations to guest experiences, is essential. You will work with some of the world’s most beloved and recognizable entertainment and lifestyle brands.

• Licensing Strategy: Develop and execute a strategic go-to-market licensing plan with key stakeholders for LBE across EMEA, focusing on IP markets in Europe and the Middle East. Leverage WildBrain's own brands, and third-party brands to create revenue-generating opportunities across various segments, including theme parks, water parks, snow parks, indoor entertainment centers, experiential retail, and F&B.
• Business Development: Identify and secure new licensing opportunities within the LBE sector. Build and maintain long-term relationships with LBE Licensees to ensure deals maximize financial returns and align with strategic Licensor objectives and market goals.
• Commercial Expertise: Collaborate with potential licensees to assess the feasibility of LBE projects, reviewing financial models and providing strategic insights to advance partnerships. Structure licensing agreements to ensure financial success and brand integrity.
• Market Insights & Strategy: Leverage industry trends, competitive movements, and evolving market conditions in the expanding experiences sector to inform and drive strategic decisions. Focus on high-impact opportunities to expand IP market reach in Europe and the Middle East. Use actionable insights to shape and execute WildBrain’s LBE business strategy, ensuring alignment with market dynamics.
• Deal Structuring: Negotiate licensing agreements and ensuring deals optimize long-term financial returns for both Licensees and Licensors while maintaining brand integrity.
• Regional Growth: Drive WildBrain’s LBE business presence across EMEA, positioning the company as a brand-building strategic partner, providing expertise throughout the development journey.

• Experience: Minimum of 8-10 years in licensing, business development, investment or a related field, with a commercial background in real estate development related to location-based entertainment.
• Entrepreneurial Mindset: A proactive leader who identifies and pursues new opportunities, driving growth in both established and emerging markets.
• Financial Acumen: Proven experience working in evaluating and structuring licensing deals that meet both financial returns and brand standards. Ability to assess the financial decision-making process for LBE ventures.
• Commercial Skills: Demonstrated success in deal structuring, contract negotiations, and driving long-term profitable partnerships within the LBE and entertainment sectors.
• Education: A degree in Business Administration, Real Estate, Finance, or a related field.
• Regional Expertise: Strong knowledge of the EMEA market, with the ability to navigate the complexities of real estate and entertainment fixed-location development, as well as the diverse business culture environments in these regions.
• Language Skills: Additional languages spoken within EMEA regions are a plus.
• Flexibility: Ability to work across time zones and travel as needed to collaborate with stakeholders in different territories to ensure effective communication.

Hybrid work

Employees work in a hybrid model balancing collaboration in our office and remote work.

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private medical insurance, income protection, gym subsidy, bonus time off, employee share programmes, reduced summer hours and flexible & home working.

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain CPLG 

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. Our ASPIRE division offers expert Corporate & Lifestyle brand representation and management. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com. 

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.