Therapy Development Specialist
Job Summary
Job Description
The Therapy Development Specialist (TDS) drives downstream execution for US marketing and VTE initiatives. This role is key to connecting marketing with physician customers, requiring strong cross-functional collaboration internally and externally. The TDS will manage a large geography, develop VTE education programs, identify KOLs, and execute regional marketing strategies. Responsibilities include managing account education, organizing tradeshows/conferences, representing marketing to sales teams, staying current on clinical data, assisting with local PR, and driving patient/clinician insights. Experience in program development, clinical quality improvement, and B2B marketing is essential. A BSN/RN background with VTE or stroke coordinator experience is highly preferred.
Must have:
- 5+ years experience in program development
- Strong cross-functional collaboration skills
- VTE/Stroke coordinator experience preferred
- Excellent communication and negotiation skills
- Program management & LEAN Sigma experience a plus
Perks:
- Competitive compensation package
- Benefits and equity program
5 skills required
Job Details
General Description:
The Therapy Development Specialist (TDS) will drive downstream execution for U.S. marketing and Venus Thromboembolism Education (VTE) initiatives within a target region.
This role will be a key member of the downstream marketing and customer engagement team partnering with sales management and the sales force to connect marketing initiatives to physician customers across the care path.
This role requires someone able to create large cross-functional coalitions, both internally and externally and will have significant interaction with the field-based sales force and sales leadership teams.
Must be able to efficiently manage a large (multi-state) geography to drive VTE education programs and identify and develop resources. Consistent follow through to ensure that programs are impactful to physician customers, local/regional societies, and the local sales teams will be key.
We have found this role is well-suited for RN's interested in making a move into Industry.
As we grow our Team, fostering strong relationships with our external clients and internal partners is a priority, as is having ample territory coverage across the nation.
To meet the needs of our clients and those of our internal Team, we are prioritizing calls and interviews with TDS candidates in Philadelphia, PA, Harrisburg, PA, and Rochester, NY
Specific Duties and Responsibilities:
•Act as a regional VTE care path expert, driving improved care path knowledge across the regional teams you support while supporting a broad coalition of customers. These may include treating and managing physicians, administration, staff, and other personnel to drive VTE program optimization by acting as a liaison between PEN and all key stakeholders. Must be able to prioritize key account work across multiple regions.
•Develop and execute education and clinical care path strategies, drive (or support) clinical program development plans through innovative field education programs.
•Manage account education initiatives throughout the project lifecycle and effectively communicate with regional sales team throughout.
•Identify and develop care path KOL’s and educational program opportunities to utilize.
•Identify, organize, and execute local/regional care path tradeshows & conferences and other meetings to optimize product and therapy awareness regionally.
•Represent marketing as key point of contact within a defined Sales region.
•Work closely with field sales leaders, sales, and clinical teams.
•Be the regional expert in clinical data related to thrombectomy and stay current with product and therapy data and Penumbra collateral to incorporate into messaging for raising therapy awareness.
•Assist with local PR initiatives related to the launch of products working with hospital marketing, Penumbra product marketing, and Penumbra communications team to drive therapy awareness in local market.
•Drive understanding of patient & clinician insights within the therapy, including patient and care path physician behavior.
•Establish and foster relationships with key customers and key opinion leaders within assigned region to enable podium representation of Penumbra products and to ensure that launches and programs are relevant to drive understanding and adoption of related products.
•Assist in anticipating and responding to the needs of customers.
•Ability to utilize analytic methods to capture and evaluate regional activities, including analysis and recommendation of new opportunities, and adapt new processes and strategies, as necessary.
•Promote and maintain the Penumbra brand raising therapy awareness within assigned region.
•Collect and share intelligence with manager on relevant competitive products, activities, and/or therapies for competitive products.
•Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
•Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
•Ensure other members of the department follow the QMS, regulations, standards, and procedures.
•Perform other work-related duties as assigned.
Minimum Education & Experience
•Bachelor’s degree with 5+ years of progressive responsibilities and experience in managing program development, quality initiatives, and LEAN Sigma engagements in the hospital or medical device field, or an equivalent combination of education, training, and work experience.
•BSN/ RN who has experience as a PERT, VTE or Stroke Coordinator and/or has worked in ED, ICU, Pulmonology, or a related practice area is highly preferred.
•A strong and creative thinker who is intellectually curious and has 3+ years of experience in program development, clinical quality improvement, and business to business (B2B) or field marketing.
•Experience developing and executing strategic customer initiatives.
•Program Management, especially LEAN Sigma experience, with a strong clinical background and sound decision-making capabilities, is a plus.
•Strong team player able to thrive in a fast-paced and dynamic, team-based environment, who can incorporate input from others and generate consensus through inclusion.
•Ability to speak up when important information or questions must be raised and take action when issues must be addressed.
•Solid organizational skills and the ability to routinely work on multiple tasks with multiple people while effectively prioritizing work in an environment of often competing priorities.
•Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership, and the ability to develop strong relationships with internal and external customers and marketing partners.
•Willingness & ability to conduct company business outside of the typical Monday through Friday, 8:00am to 5:00pm, work-schedule.
Working Conditions
•General remote work environment.
•Business travel from 80% or more (US), with overnight stays 50%-75% of the time. Ability to travel extensively by car and plane. Must have valid driver’s license for state of residency and active vehicle insurance policy. Ability to operate a moving vehicle.
•Potential exposure to blood-borne pathogens, infectious disease, and radiation.
•Must be able to work in Cath Labs or ORs with radiation exposure. Wear lead apron for long periods of time (2-3hrs on average). Must be able to wear all required personal protective equipment (PPE).
•Requires some lifting and moving of up to 20 pounds.
•The employee is frequently required to stand, walk, sit, and reach with hands and arms, and to use a computer, sitting for extended periods.
•Specific vision abilities required by this job include the ability to read, close vision, distance vision, color vision, peripheral vision, and depth perception.
Annual Base Salary Range: $100,000 to $155,000
We offer a competitive compensation package plus a benefits and equity program, when applicable.
Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
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