Senior Marketing Researcher
Job Summary
Job Description
Rovio Entertainment seeks a Senior Marketing Researcher to join its UX research team in Stockholm. The role involves leveraging expertise in user research and player psychology to develop impactful marketing campaigns for Angry Birds 2. Responsibilities include conducting quantitative and qualitative research, identifying psychological levers influencing marketing effectiveness, recommending new research methodologies, and presenting actionable insights to various teams (user acquisition, creative, analytics, product marketing, and game teams). The position requires strong communication skills and the ability to translate research findings into actionable strategies, influencing stakeholders across all levels. The role is hybrid, requiring a minimum of two days a week in the Stockholm office; relocation support is available.
Must have:
- Qualitative & quantitative research design experience
- Cognitive science, advertising, mobile gaming knowledge
- Experience translating insights into actionable improvements
- Excellent communication (written & verbal)
- Proactive, independent, and influential
Good to have:
- Portfolio showcasing research work
- Experience in a user-centric environment
- Relevant degree (cognitive sciences, HCI, psychology, advertising)
Perks:
- Relocation support
3 skills required
Job Details
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
Are you passionate about using research to understand players and create impactful marketing campaigns? We want to hear from you! We’re looking for a Senior Marketing Researcher to join our UX research team in our Stockholm Studio. In this role, you'll use your expertise in user research and player psychology to help stakeholders understand their audience and develop industry leading marketing content and creatives for user acquisition.
You’ll get to work on our flagship title, Angry Birds 2, and collaborate closely with many parts of the organization including; user acquisition, advertising creative, analytics, product marketing, and game teams. Using a diverse toolbox of quantitative and qualitative methodologies, you’ll drive a player first mindset by championing the user and being the voice of the player. You will be providing insights to stakeholders through workshops, collaboration, presentations, and reports.
We work in a hybrid model and meet at the office at least 2 days a week. If you are currently not based in Stockholm, we’d be happy to provide you relocation support.
You will have impact and fun at work by:
- Conducting research that helps identify creative direction and marketing strategies that resonate with target audiences
- Identifying the psychological and cognitive levers that influence the effectiveness of our mobile marketing campaigns.
- Investigating, evaluating and recommending new research techniques, technologies, methodologies and process improvements.
- Influencing and giving recommendations to creative, game, and management teams, and delivering actionable insights to product and marketing teams based on your findings.
- Advocating research findings to stakeholders through written reports and oral presentations, all the way up to executive leadership.
Experience and skills we are looking for:
- Work experience in research design, both qualitative and quantitative methods, in a business environment.
- Relevant degree in cognitive sciences, human computer interaction (HCI), psychology, advertising, or related field.
- Deep knowledge and passion in the areas of cognitive science, advertising and mobile gaming, and understanding the people who play them.
- Track record for research in an art/creative or advertising environment, preferably in a user-centric environment.
- Proven ability to translate insights and findings into actionable improvements.
- Excellent interpersonal communication, both written and verbal.
- Proactive, independent mindset and the ability to identify research opportunities and drive projects to completion with minimal oversight.
- Strong influencer with an interest and drive to push forward key insights/topics to company stakeholders and improving research methods.
Please submit your CV in English. If you have any portfolio showcasing strong examples of research work, please kindly send along when you apply.
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.
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