Senior Manager, Experiential Marketing

10 Months ago • 8 Years + • Marketing • $137,000 PA - $246,500 PA

Job Summary

Job Description

Senior Manager, Experiential Marketing, 8+ years experience in consumer marketing, large-scale events, strategic planning, and execution. Must have strong understanding of promotional and experiential strategies.
Must have:
  • Consumer Marketing
  • Experiential Events
  • Strategic Planning
  • Large-Scale Events
Good to have:
  • Agency Background
  • Corporate Marketing
  • Visio, SketchUp
  • CAD Experience
Perks:
  • Performance Bonus
  • Comprehensive Benefits

Job Details

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Nintendo’s Experiential Marketing (XM) Team has the privilege of producing live events and experiences that deliver the fun and joy of our interactive entertainment to audiences all over the US. Our XM Team is looking for an exceptional live events producer who can help us bring to life a full spectrum of IRL brand experiences: from intimate media events (for the few) to super-sized fan events (for the many). A key to this is finding a seasoned event producer with a rich history in taking a wide variety of creative concepts into operational reality.

We want to hear from those who have been able to continuously produce creative and technical production solutions in partnership with world-class partners in AV, lighting, SPFX, 3D fabrication, scenic environments, engineering, rigging, installation, and beyond. In addition, our ability to produce world-class experiences will be based on the strength and dynamic of our team.

Since this senior role will co-lead our team of event producers and specialists - we will be looking for someone who invests heavily in all things TEAM (coaching, development, inspiration, culture, teamwork, partnership, fun). If this sounds like you and you want to join our mission to create smiles through unique entertainment experiences – apply online today! Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

  • Oversees and leads key functional group(s) within Experiential Marketing Team, assigning project work, growing and developing functional expertise, and providing cross-functional leadership across all XM strategies and tactics.

  • Responsible for the holistic strategic development and execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands.

  • Develops creative briefs for agency partners and leads the creative development process by evaluating and providing ongoing direction on strategic opportunities, tactics, and execution plans that best promote key Nintendo hardware and software.

  • Works closely and cross-functionally with internal teams to understand overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion.

  • Cultivates relationships with agencies, vendors, and other business partners to maintain, grow, and develop active partnerships with industry leaders.

  • Works closely with Experiential Marketing leadership on yearly strategic planning, resourcing, and budget management

  • Presents final experiential opportunities and proposals to Experiential Marketing and Executive Leadership for approvals based on strategic approach, projected results, and ROI.

  • Ensures that proposals leverage best in class event practices, key learnings, and new approaches to continually improve and maximize promotional and experiential marketing impact.

  • Leverages multimedia, sensory (sight, sound, motion, smell, touch), and human engagement to create rich experiences that move people into positive action.

  • Acts as a full-service in-house agency that provides strategic planning, creative development, production/fabrication, staffing/training, contracting, shipping, onsite event execution and troubleshooting (including set up and tear down)

  • Seeks out and shares broadly best in class event practices, new technologies, and industry benchmarks to ensure world class event execution.

  • Handles all elements of execution for national experiential events and other special projects.

  • Implements the full spectrum of experiential tactics/approaches (consumer, tradeshow, B2B, mobile, product launch, retail, media, influencer, buzz, stunts, corporate, employee, etc.) and pioneers new experiential formats/capabilities.

  • During development and execution - develops, maintains and shares experiential marketing program status, recaps, and analysis (including budgets, timing, photos, collateral, and other materials for reference)

  • Post program: performs and reports thorough ROI analysis, key learning, and results

  • Oversees the development, usage and inventory management of all Experiential Marketing assets across suppliers and warehouse facilities across the US

  • As designated, may represent Nintendo as an official corporate spokesperson; successful completion of training required

  • Oversees onsite event execution, partner management, production, and to gain insights and learnings for current or future programs

  • Responsible for growth and development of team. Provides tools, resources and coaching to improve and maximize performance. Communicates clear and regular performance feedback and expectations

  • On-site at events: participates in setup/strike, which may include, but is not limited to: loading/unloading of equipment, crates, or pallets off of trucks and in/out of event sites.

SUMMARY OF REQUIREMENTS:

  • Eight or more years of experience in consumer marketing, experiential event marketing, or related experience in strategic planning and execution of national consumer marketing campaigns

  • Agency or corporate marketing background with an emphasis in experiential events is strongly preferred.

  • Proven record of developing and executing successful, fully integrated large-scale events with significant market and consumer impact while staying on-time and on-budget

  • Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution.

  • PC skills (MS Office) required. Visio, SketchUp, or CAD experience helpful

  • Bachelor’s degree or equivalent experience

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role. Relocation assistance may be available for this role.

This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $137,000 - $246,500 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.

Similar Jobs

Corsair - Channel Marketing Manager Americas

Corsair

Milpitas, California, United States (On-Site)
1 Week ago
Keywords Studios - Office Administration Specialist

Keywords Studios

Silesian Voivodeship, Poland (On-Site)
4 Weeks ago
Rackspace Technology - Cloud Solution Architect I - Presales

Rackspace Technology

Bengaluru, Karnataka, India (Remote)
4 Weeks ago
PwC - Office of the General Counsel - Operations Associate

PwC

Amman, Amman Governorate, Jordan (On-Site)
5 Months ago
Kolibri Games - Freelancer - 2D Concept & Style Exploration Artist

Kolibri Games

Berlin, Berlin, Germany (Remote)
4 Weeks ago
Twitch - Product Marketing Manager

Twitch

Seattle, Washington, United States (On-Site)
4 Weeks ago
Razer - Associate Director, Software Product Marketing

Razer

Singapore (On-Site)
6 Months ago
Google - Policy Campaigns Marketing Manager, Consumer Apps Marketing

Google

New York, New York, United States (On-Site)
1 Week ago
Moon Colony - Marketing Generalist

Moon Colony

Cambridge, England, United Kingdom (Remote)
1 Week ago
PwC - Advokát/koncipient/ka do týmu daňových litigací

PwC

Prague, Prague, Czechia (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Google - Engineering Manager

Google

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Amanotes - Senior Level Designer (New Games - Hybrid Casual Games)

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
1 Month ago
Tangelo Games - Growth Manager

Tangelo Games

Barcelona, Catalonia, Spain (Hybrid)
6 Days ago
Blazesoft - Project Manager

Blazesoft

Vaughan, Ontario, Canada (On-Site)
3 Months ago
PAPAYA - Legal Operations Manager

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
6 Days ago
undefined - Junior Game Programmer (Unreal)

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia (On-Site)
2 Weeks ago
Evolution - Office Coordinator

Evolution

St. Julian's, Malta (On-Site)
1 Week ago
Google - Engineering Manager, Networking

Google

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Tonies - Senior Project Manager Packaging

Tonies

(Hybrid)
4 Weeks ago
The Mill Adventure - Senior DevOps Engineer

The Mill Adventure

St. Julian's, Malta (Remote)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Redmond, Washington, United States

ByteDance - Design Verification Engineer - Multimedia Lab

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
WebFX - Jr. Digital Marketing Account Executive

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
PlayStation Global - Senior Legal Operations Specialist

PlayStation Global

San Mateo, California, United States (Hybrid)
1 Month ago
Gearbox Software - Senior Site Reliability Engineer

Gearbox Software

Frisco, Texas, United States (On-Site)
4 Months ago
Square Enix - Operations Support, Night Agent

Square Enix

El Segundo, California, United States (On-Site)
1 Month ago
Riot Games - Principal Software Engineer, Gameplay Networking SME

Riot Games

Los Angeles, California, United States (On-Site)
1 Week ago
ByteDance - Research Scientist Manager, Responsible AI

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
Moonbug Entertainment - Business Development Director

Moonbug Entertainment

Los Angeles, California, United States (On-Site)
1 Month ago
The Walt Disney Company - Lead Software Engineer - Big Data Infrastructure

The Walt Disney Company

California, United States (On-Site)
1 Month ago
Fluence - Sales Engineer/Senior Sales Engineer - Battery Energy Storage

Fluence

Arlington, Virginia, United States (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Kabam - Product Marketing Manager

Kabam

Vancouver, British Columbia, Canada (Hybrid)
2 Months ago
ComeOn Group - Senior CRM Manager - Sweden

ComeOn Group

Stockholm, Stockholm County, Sweden (Hybrid)
1 Month ago
The Walt Disney Company - Senior Manager Consumer Research

The Walt Disney Company

Montévrain, Île-de-France, France (On-Site)
1 Week ago
PwC - Senior Associate SAP SC Planning | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Nintendo - Merchandising Category Manager

Nintendo

Redmond, Washington, United States (Hybrid)
1 Week ago
Krafton  - Lead of Convention Planning

Krafton

Seoul, South Korea (On-Site)
3 Weeks ago
Tonies - Trade & Activation Marketing Manager

Tonies

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
1 Month ago
InMobiInMobi - Search Engine Marketing Manager - Microsoft Advertising, Beijing

InMobiInMobi

Beijing, Beijing, China (On-Site)
5 Months ago
Nintendo - Intern European Marketing

Nintendo

Frankfurt, Hessen, Germany (On-Site)
7 Months ago
Voodoo - Marketing Unity Developer

Voodoo

Paris, Île-de-France, France (On-Site)
11 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.


Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.


For more information about Nintendo please visit www.nintendo.com.

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Nintendo

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug